Welcome to the 6th Annual InfluenceHR
The boundaries of B2B marketing are shifting.
With equal parts excitement, trepidation, and uncertainty, executives who market to business buyers have a decision to make: Operate based on yesterday’s playbook and lose slowly or discover and brave a changing world where careers are made or broken.
Only InfluenceHR brings together industry experts, analysts, marketers, and HR buyers to make sense of the shifting mosaic of HR technology and services. Past InfluenceHR attendees explain why you should attend:
Our day-and-a-half event (just preceding the HR Technology® Conference & Exposition) thoroughly explores topics that HCM-industry executives want: in-depth buyer research, marketing strategies and segments, and insights about brand awareness, demand generation, and marketing technology.
Brought to you by The Starr Conspiracy, InfluenceHR provides you with future-looking insights, challenges prevailing perspectives, and creates unparalleled clarity to an ever-evolving industry. Let’s explore this new marketing world together at InfluenceHR. See you in Chicago!
Note: We deeply regret that some people are unable to attend due to a scheduling conflict with religious holidays. We plan to capture all the content and make it available for free as quickly as possible following the event.
Register now to get tickets at a discounted rate!Register Now
A future-looking conversation.
Now in our sixth iteration bringing you leading-industry voices — speakers and panelists who share secrets and insights that make the cash register ring — InfluenceHR is excited to share a lineup that far exceeds previous years’ prowess. What you’ll get:
- Exclusive information from marketing and sales leaders in the HR technology community
- Access to The Starr Conspiracy’s experts, HR influencers, technology analysts, and HCM buyers
- A complete download on The Starr Conspiracy’s latest brandscape on employee engagement
- Networking time with fellow attendees, half of whom are C-level and VP-level executives
Check back soon for our detailed event agenda.
- Monday, Oct. 3
- Tuesday, Oct. 4
In the wake of the United Kingdom voting to leave the European Union, there are plenty of questions for U.K.-based and European startups, and global vendors doing business in the U.K. and EU. We'll examine the ramifications, the risks, and the road ahead for HR tech companies doing business in this region.
George LaRocque, LaRocque Inc.
Building an HR technology startup requires more than a good idea, great technology, a solid business model, hard work, and a little luck. Laying the foundation for a strong brand with a differentiated message and the right promotion strategy to get leads flowing will go a long way toward building a successful company. The Starr Conspiracy’s founder Bret Starr will draw on his decades of experience in HR technology to offer startups a clear vision of how to move forward.
The Starr Conspiracy, Brandon Hall Group, Fosway Group, Bluewater Consulting, and HCI combined their disparate perspectives to conduct a global survey focused on the adoption of next-generation learning technologies and the state of more traditional technologies at a moment of inflection in the market. We’ll present this research, including:
- What trends and methods have the most potential to benefit organizations today
- Do international organizations feel that North American vendor lack an understanding of their needs
- What are the greatest learning technology and workforce challenges they confront and opportunities they want to make the most of
- What is the degree of integration of learning and talent technologies in their organizations
- Which professional behaviors and capabilities they possess and would like to possess
- Brand awareness and preferences about learning technologies, including NPS with current solutions
The Starr Conspiracy will unveil its 2017 Talent Acquisition Brandscape Report and its principal author, Lance Haun, will facilitate a discussion with representatives of companies in various talent acquisition subcategories about the report and their perspectives on the industry.
Steve Smith, The Starr Conspiracy Intelligence Unit
Thomas Middleditch is better known as Richard Hendrix, the CEO of Pied Piper in the hit HBO comedy "Silicon Valley." We'll talk with him about what he's learned about the central character in Mike Judge’s recently Emmy-nominated series, how he satirizes the foibles of the tech industry, what he's learned about tech, and his irreverent take on HR tech brands and products.
The Starr Conspiracy will discuss its previously released 2016 Employee Engagement Brandscape Report and its principal authors, Lance Haun, Heather Tolksdorf, and Jonathan Goodman, will facilitate a discussion with representatives of companies in various employee engagement subcategories about the report and their perspectives on the industry.
Workplace wellness is undergoing a transformation from a limited view of employee physical wellness to a more holistic view that also includes employees’ emotional, mental, and financial well-being — inside and outside the workplace. To really engage employees, employers need to provide the right balance of resources, programs, tools, and technology to enable employees to own and manage their well-being along with building a culture that supports these initiatives.
The HR vendor community has a tremendous opportunity in helping employers to empower their employees to own their well-being through innovative technologies that deliver personalized learning, feedback, and targeted interventions. In this session, Dr. Michael Moon, CEO and Principal Analyst of ExcelHRate Research and Advisory Services, will present and discuss:
- The five pillars of employee well-being
- The difference between wellness and well-being — why the shift? Why now?
- The link between well-being and employee engagement and how you should be communicating it to your customers
- The role that technology plays to empower employees to take ownership of their own well-being — the features and functionality you should be laser-focused on
- A case study example
With all the talk of transforming HR, we need to also understand the corporate realities as well as the global market trends and technology possibilities. Based on Fosway's latest 2016 European research data and analysis, David Wilson, CEO of Fosway’s Group, Europe’s #1 HR Analyst, will discuss the critical market differences in the European HR Technology market and implications for US/Global vendors, including corporate trends and realities and Fosway's latest vendor analysis for Next Gen HR, Talent and Learning.
Benefits administration and the benefits components of Human Capital Management are experiencing explosive growth. However, one of the most significant challenges that technology vendors in the benefits space is how to successfully cultivate relationships with brokers and create positive outcomes for everyone – including their mutual clients. Mark Stelzner from IA-HR will lead a panel discussion with three different brokers to discuss different models that for brokers and technology vendors to engage, including: 1) The true “vendor agnostic” model; 2) Creating a preferred provider list, and 3) OEM or white label solutions. Mr. Stelzner and his guests will discuss the different ways to partner, how vendors can get in with brokers, and how vendors can work effectively with brokers.
Mia Mends, CEO at Sodexo, Benefits and Rewards Services, USA
Sharing deep, actionable B2B marketing insights.
Previous speakers include R. “Ray” Wang, Lori Wizdo, Mike Ettling, Karen Cariss, Mark Stelzner, Elaine Orler, Alisa DiStaso, Howard Tarnoff, Bret Starr, Steve Boese, Susan Strayer LaMotte, Josh Bersin, Mike Volpe, Madeline Laurano, and many others.
This year’s lineup of speakers and panelists will be announced soon.
Thomas Middleditch can currently be seen as Richard Hendrix, the central character in Mike Judge’s (recently Emmy nominated) series on HBO, SILICON VALLEY. Thomas can be seen in the feature film, THE FINAL GIRLS, and will soon be seen in THE BRONZE opposite Melissa Rauch from "The Big Bang Theory". Thomas has also been featured on THE OFFICE, playing the role of Dwight Schrute's brother, and he was “Fuzzy” in the Paramount Pictures feature, FUN SIZE. Other film work includes: WOLF OF WALL STREET, BRASS TEAPOT, THE KINGS OF SUMMER, THE OTHER GUYS, BEING FLYNN, and SPLINTERHEADS. Thomas is a regular performer at UCB, he is a member of THE IMPROVISED SHAKESPEARE COMPANY and creates and performs comedy shorts with College Humor.
Join us as a sponsor in 2016.
We had a packed house last fall and we expect the same again this year. And we have a lineup that’s going to blow you away with more sessions and more opportunities to pick the minds of analysts, influencers, and buyers. Like last year, it’s conveniently starting the day before the HR Technology® Conference & Exposition at McCormick Place in Chicago.
Download the sponsorship kit today to better position your brand.Download Kit
A limited number of sponsorships are available for 2016. With an expected crowd of more than 200 CEOs, CMOs, CROs, founders, investors, and entrepreneurs joining us in Chicago for InfluenceHR, we expect another sold-out event this year. Increasing our space this year means greater opportunity to promote your brand with a sponsorship.
Making it easy to find us.
Once again, we’re in the same location as the HR Technology® Conference & Exposition, but this year we’re in Chicago.McCormick Place
2301 S. Lake Shore Drive
Chicago, IL 60616
2016 Hotel Recommendations
2233 S. Martin Luther King Drive
Chicago, IL 60616
More InterContinental Hotels and Resorts
505 N. Michigan Ave.
Chicago, IL 606011
More Hyatt Regency Chicago
151 E. Wacker Drive
Chicago, IL 60601
More Sheraton Grand Chicago
301 E. North Water St.
Chicago, IL 60611
More Hilton Chicago
720 S. Michigan Ave.
Chicago, IL 60605
More Chicago Marriott Downtown Magnificent Mile
540 North Michigan Ave.
Chicago, IL 60611
Brought to You by The Starr Conspiracy
Influencing the future of enterprise technology one insight at a time.
The Starr Conspiracy embraces the humanity in business to build brands that have emotional resonance. More than a global business-to-business marketing agency, we’re a movement. We’re changing the way technology companies view themselves, their customers, and the world. Unlike conventional agencies, we fuse advertising, technology, and advisory services in completely new ways — ways that defy categorization and challenge the old-school agency structure. We’re thrilled to share our worldview and help bring other voices to you through InfluenceHR.