It's Happening

InfluenceHR 2017: HCM Marketing Is Going to Change Forever

Are You Ready?

It’s happening. Finally. For years, HCM marketing has been building up to absolute disruption, and marketers can barely hold it together. HCM has the bug.

We’ve seen the signs along the way. Rumblings from the underground. The conspiratorial plots of mad creatives awaiting their day of recognition. In 2017, they’ll receive it.

After InfluenceHR 2017, HCM marketing will never be the same.

Are you prepared? Discover the new world order — or risk falling behind. Join the movement at The Venetian® Las Vegas, Oct. 9–10, 2017.

Oct 9-10

Register now to reserve your tickets!

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What is InfluenceHR?

InfluenceHR is a disruptive and exclusive two-day event for senior HCM marketers who want to stay on the bleeding edge of B2B marketing. Preceding the HR Technology® Conference & Exposition, InfluenceHR gives attendees access to key influencers, leading analysts, and decision-makers from the companies making the most noise in the HCM industry.

The Agenda

It’s here. Finally.

We listented to you – our 2017 agenda is chock-full of next-level strategies and execution methods that will help you take HCM marketing where it’s never been before. What are you waiting for? Gaze upon the InfluenceHR agenda below in all its majesty.

  • Monday, Oct. 9
  • Tuesday, Oct. 10
1:00 PM
Track A
1:00-1:50 PM Speaker
HCM 3.0: Where Does the Next Leap Occur?

Bret Starr, Founder and CEO, The Starr Conspiracy

Bret Starr gives an in-depth look at where we are in the HCM 2.0 arc and what comes next.

Track B
1:00-1:50 PM Speaker
Road Maps to Revenue

Sarah-Beth Anders, Product Marketing, LinkedIn

The "who, what, when, where, and why" of product marketing. Unleashing your secret weapon.

2:00 PM
Track A
2:00-2:50 PM Panel
HCM Buyers Panel

David Wilson, CEO, Fosway Group
Steve Smith, Partner, The Starr Conspiracy

We invite HR professionals to discuss what they love (and hate) when being marketed or sold to.

Track B
2:00-2:50 PM Session
Choice Factor and Target Market

Jonathan Goodman, Chief of Intelligence Unit, The Starr Conspiracy
Gary Gigot, CEO and Co-founder, Vennli

Identifying the most important aspects of your company’s message to achieve true differentiation among your competitors.

3:00 PM
Track A
3:00-3:50 PM Panel
Why HCM Startups Fail

Steve Goodman, CEO, Restless Bandit

Additional panelists to be announced soon!

A breakdown of the common failure points and patterns we have witnessed time and time again that cause many HCM startups to wither on the vine.

Track B
3:00-3:50 PM Speaker
Rethinking Analysts and Influencers

George LaRocque, Principal Analyst & Founder, #HRWins

The traditional analyst model has been disrupted and the thin lines between analysts, influencers, and consultants are blurred. George LaRocque demystifies analyst relations and shares secrets from the analyst playbook to help you understand how to get the most from this changing group.

4:00 PM
Track A
4:00-4:50 PM Panel
2017 Human Capital Trends

Brad Sutton, Vice President, Solution Provider Services, Bersin by Deloitte
Deborah Quazzo, Founder and Managing Partner, GSV Acceleration

Hear directly from leading investors in HCM technology regarding how they evaluate opportunities, work with management teams, and what their expectations are for success.

Track B
4:00-4:50 PM Panel
New Frontiers in Digital Marketing

Kevin Mangum, Partner, The Starr Conspiracy
Marc Stewart, Director of Digital Media, The Starr Conspiracy

If you’re not growing or shifting investment to your digital marketing efforts, you’re missing out. Find out what opportunities exist today, what industry-specific results are being driven, and what digital marketing technologies we’re excited to see in 2018.

8:00 AM
Track A
8:00-8:50 PM Panel
Who Is Today’s “HR Tech Buyer”?

Steve Smith, Partner, The Starr Conspiracy
Mark Stelzner, Founder and Managing Principal, IA-HR

Presenting the latest market research on HR buyer attitudes, behaviors, and beliefs.

Track B
8:00-8:50 AM Panel
Budgeting Benchmarks

Haley McBride, Director of Client Services, The Starr Conspiracy
Kevin Mangum, Partner, The Starr Conspiracy

The latest research on HR Tech marketing budgets - where and how marketers are allocating their dollars for 2018.

9:00 AM
Track A
9:00-9:50AM Panel
What's Next for Employee Engagement?

The Starr Conspiracy


Stephanie Camp, VP of Strategy, Limeade
Scott Rigby, Founder and CEO, Immersyve
Taro Fukuyama, CEO, Fond

Evaluating the current employee engagement landscape and identifying where the market for platforms and point solutions goes next.

Track B
9:00-9:50 AM Panel
Modernize Your Sales Models

Mark Mitchell, Partner, The Starr Conspiracy


Beth Thornton, Executive Vice President of Sales, O.C. Tanner
Jason Scheckner, Vice President of Sales, HiredScore

A diverse panel of guests discuss the trends (good and bad) when it comes to sales models, staff, and the department’s relationship with marketing.

10:00 AM
Track A
10:00-10:50 AM Speaker
2017 HR Tech Investment Insights

Andrew Arno, Director, William Blair & Company

Where is the smart money going? Where are VCs and outside investors placing bets? We'll discuss investment trends with the leading financial analysis and insiders.

Track B
10:00-10:50 AM PANEL
Yes, PR Can Be Measured

Tony Spangler, Director of Communications, The Starr Conspiracy
Malizy Scruggs, Media Relations Practice Leader, The Starr Conspiracy

Learn how PR can be measured in alignment with marketing and sales objectives and help you reach your radical buyer in this session led by The Starr Conspiracy’s accredited PR gurus.

11:00 AM
Track A
11:00-11:50 AM Panel
What Keeps CMOs Up at Night?

Kristen Wright, CMO, Cielo
Pam Boiros, Principal, Bridge Marketing Advisors

A roundtable discussion with CMOs from a wide range of HCM tech categories focused on brand, demand, and market share.

Track B
11:00-11:50 AM Panel
Strategy, Brand, and Promotion

Haley McBride, Director of Client Services, The Starr Conspiracy


Jonathan Goodman, Chief of Intelligence Unit, The Starr Conspiracy
Marc Stewart, Director of Digital Media, The Starr Conspiracy

Additional panelists to be announced soon!

Common failure points and quick fixes to show immediate improvement in your marketing initiatives.

The Speakers

The movement leaders.

Previous speakers include Dan Lyons, Thomas Middleditch, Mia Mends, R “Ray” Wang, Lori Wizdo, Mike Ettling, Karen Cariss, Mark Stelzner, Elaine Orler, Alisa DiStaso, Howard Tarnoff, Bret Starr, Steve Boese, Susan Strayer LaMotte, Josh Bersin, Madeline Laurano, and many others.

InfluenceHR 2017 speakers are being finalized.

In the meantime, check out the speakers we had in 2016.

View 2016 Speakers

The Awards

The sweet smell of recognition.

This year, we’re shaking things up. We’ll recognize the campaigns of the mad marketers who’ve achieved the highest level of creative excellence in HCM tech marketing. Oh, yes, they’ll have their day in the sun.

A panel of independent industry experts will evaluate each entry. The number of awards will be determined by the judges based on the caliber of the work received in each category.

Our Best in Show award will be given to the top overall creative campaigns, as voted upon by our panel. The winners’ work will be displayed in our Portfolio Hall during InfluenceHR. Select categories will be eligible for People’s Choice voting during the event. You won’t want to miss this.

Categories Include:


  • Best New Visual Identity
  • Best Website


  • Best Video Ad
  • Best TV/Radio Ad
  • Best Print Ad
  • Best Direct Mail Piece


  • Best Integrated Campaign
  • Best Advocate Campaign
  • Best Public Relations Campaign
  • Best Experimental Campaign

Know a company that deserves some recognition? Click the link below. In the mean-time, check out our 2016 award winners.

The Location

Where the revolution begins.

Once again, we’re in the same location as the HR Technology® Conference & Exposition, but this year we’re in Vegas (baby).

The Venetian® Las Vegas

3355 S. Las Vegas Blvd.
Las Vegas, NV 89109

2017 Hotel Recommendations

Our event partners — HR Technology Conference & Exposition® and Connections Housing — offer you the lowest room rates during the event and guarantee your room. Don't wait to book your hotel room!

Due to the size and popularity of our events — rooms will fill quickly.

The Venetian® Las Vegas

3355 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-414-1000

The Palazzo

3325 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-607-7777

The Mirage**

3400 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-791-7111

*A limited block of rooms is being held until Sept. 22, 2017, or until the block is sold out.

View More

Don’t see what you’re looking for? Luckily, Las Vegas is never short on options. The hotels below are within walking distance of the event and should have a little something for everybody. Enjoy your trip!

The Bellagio

3600 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 888-987-6667

Caesars Palace

3570 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 866-227-5938

The Cosmopolitan

3708 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 702-698-7000

Wynn Las Vegas

3131 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 702-770-7000

The Sponsors

This is your chance. Don’t blow it.

We had a packed house last fall, and we expect the same again this year. And if the after-party doesn’t blow you away, we have a lineup that’s going to change HCM marketing forever.

We’re giving sponsors front-row access to the most distinct group of marketers in the HCM space. This year, we’re challenging the HCM marketing status quo. Premeditated chaos. Remorseless disruption. It’s happening.

We’ve designed multi level sponsor packages and a la carte options to give your brand maximum exposure. What are you waiting for?

Download the sponsorship kit today to better position your brand.

Download Kit

A limited number of sponsorships are available for 2017. With an expected crowd of more than 200 CEOs, CMOs, CROs, founders, investors, and entrepreneurs joining us in Las Vegas for InfluenceHR, we expect another sold-out event this year.

InfluenceHR Is The Starr Conspiracy’s Fault

We’re to blame for this mess.

You can blame The Starr Conspiracy for InfluenceHR. This year, our rebellious advertising agency is taking a future-looking approach at the insights, challenges, and perspectives that drive the HCM technology industry. We’ll present the most advanced and cutting-edge marketing trends, metrics, and programs industry leaders are using to capture market share and drive demand. And, this year, it’s all going down at The Venetian® Las Vegas.

HCM marketers will come as they are and leave ready to take on the world (or destroy it). We’re inviting you to join the movement at The Venetian® Las Vegas, Oct. 9–10, 2017.

the starr conspiracy
Join the Movement

Connect with The Starr Conspiracy on the Interwebs

You’re going to want to stay in the know.

Easter eggs. Hidden treasures. Discount alerts. All will be revealed on our social channels.

Include the hashtag #InfluenceHR on all your posts about the conference. See what happens.

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