Welcome to the 6th Annual InfluenceHR
The boundaries of B2B marketing are shifting.
With equal parts excitement, trepidation, and uncertainty, executives who market to business buyers have a decision to make: Operate based on yesterday’s playbook and lose slowly or discover and brave a changing world where careers are made or broken.
Only InfluenceHR brings together industry experts, analysts, marketers, and HR buyers to make sense of the shifting mosaic of HR technology and services. Past InfluenceHR attendees explain why you should attend:
Our day-and-a-half event (just preceding the HR Technology® Conference & Exposition) thoroughly explores topics that HCM-industry executives want: in-depth buyer research, marketing strategies and segments, and insights about brand awareness, demand generation, and marketing technology.
Brought to you by The Starr Conspiracy, InfluenceHR provides you with future-looking insights, challenges prevailing perspectives, and creates unparalleled clarity to an ever-evolving industry. Let’s explore this new marketing world together at InfluenceHR. See you in Chicago!
Note: We deeply regret that some people are unable to attend due to a scheduling conflict with religious holidays. We plan to capture all the content and make it available for free as quickly as possible following the event.
Register now to get tickets at a discounted rate!Register Now
A future-looking conversation.
Now in our sixth iteration bringing you leading-industry voices — speakers and panelists who share secrets and insights that make the cash register ring — InfluenceHR is excited to share a lineup that far exceeds previous years’ prowess. What you’ll get:
- Exclusive information from marketing and sales leaders in the HR technology community
- Access to The Starr Conspiracy’s experts, HR influencers, technology analysts, and HCM buyers
- A complete download on The Starr Conspiracy’s latest brandscape on employee engagement
- Networking time with fellow attendees, half of whom are C-level and VP-level executives
Check back soon for our detailed event agenda.
- Monday, Oct. 3
- Tuesday, Oct. 4
In the wake of the United Kingdom voting to leave the European Union, there are plenty of questions for U.K.-based and European startups, and global vendors doing business in the U.K. and EU. We'll examine the ramifications, the risks, and the road ahead for HR tech companies doing business in this region.
George LaRocque, LaRocque Inc.
Building an HR technology startup requires more than a good idea, great technology, a solid business model, hard work, and a little luck. Laying the foundation for a strong brand with a differentiated message and the right promotion strategy to get leads flowing will go a long way toward building a successful company. The Starr Conspiracy’s founder Bret Starr will draw on his decades of experience in HR technology to offer startups a clear vision of how to move forward.
The Starr Conspiracy, Brandon Hall Group, Fosway Group, Bluewater, and HCI combined their disparate perspectives to conduct a global survey focused on the adoption of next-generation learning technologies and the state of more traditional technologies at a moment of inflection in the market. We’ll present this research, including:
- What trends and methods have the most potential to benefit organizations today
- Do international organizations feel that North American vendor lack an understanding of their needs
- What are the greatest learning technology and workforce challenges they confront and opportunities they want to make the most of
- What is the degree of integration of learning and talent technologies in their organizations
- Which professional behaviors and capabilities they possess and would like to possess
- Brand awareness and preferences about learning technologies, including NPS with current solutions
The Starr Conspiracy will preview the findings from the upcoming 2017 Talent Acquisition Brandscape Report and its principal author, Lance Haun, will facilitate a discussion with representatives of companies in various talent acquisition subcategories about the report and their perspectives on the industry.
Steve Smith, The Starr Conspiracy Intelligence Unit
Thomas Middleditch is better known as Richard Hendrix, the CEO of Pied Piper in the hit HBO comedy "Silicon Valley." We'll talk with him about what he's learned about the central character in Mike Judge’s recently Emmy-nominated series, how he satirizes the foibles of the tech industry, what he's learned about tech, and his irreverent take on HR tech brands and products.
The Starr Conspiracy will discuss its previously released 2016 Employee Engagement Brandscape Report and its principal authors, Lance Haun, Heather Tolksdorf, and Jonathan Goodman, will facilitate a discussion with representatives of companies in various employee engagement subcategories about the report and their perspectives on the industry.
Workplace wellness is undergoing a transformation from a limited view of employee physical wellness to a more holistic view that also includes employees’ emotional, mental, and financial well-being — inside and outside the workplace. To really engage employees, employers need to provide the right balance of resources, programs, tools, and technology to enable employees to own and manage their well-being along with building a culture that supports these initiatives.
The HR vendor community has a tremendous opportunity in helping employers to empower their employees to own their well-being through innovative technologies that deliver personalized learning, feedback, and targeted interventions. In this session, Dr. Michael Moon, CEO and Principal Analyst of ExcelHRate Research and Advisory Services, will present and discuss:
- The five pillars of employee well-being
- The difference between wellness and well-being — why the shift? Why now?
- The link between well-being and employee engagement and how you should be communicating it to your customers
- The role that technology plays to empower employees to take ownership of their own well-being — the features and functionality you should be laser-focused on
- A case study example
With all the talk of transforming HR, we need to also understand the corporate realities as well as the global market trends and technology possibilities. Based on Fosway's latest 2016 European research data and analysis, David Wilson, CEO of Fosway’s Group, Europe’s #1 HR Analyst, will discuss the critical market differences in the European HR Technology market and implications for US/Global vendors, including corporate trends and realities and Fosway's latest vendor analysis for Next Gen HR, Talent and Learning.
Benefits administration and the benefits components of Human Capital Management are experiencing explosive growth. However, one of the most significant challenges that technology vendors in the benefits space is how to successfully cultivate relationships with brokers and create positive outcomes for everyone – including their mutual clients. Mark Stelzner from IA-HR will lead a panel discussion with three different brokers to discuss different models that for brokers and technology vendors to engage, including: 1) The true “vendor agnostic” model; 2) Creating a preferred provider list, and 3) OEM or white label solutions. Mr. Stelzner and his guests will discuss the different ways to partner, how vendors can get in with brokers, and how vendors can work effectively with brokers.
Mia Mends, CEO at Sodexo, Benefits and Rewards Services, USA
Sharing deep, actionable B2B marketing insights.
Previous speakers include R. “Ray” Wang, Lori Wizdo, Mike Ettling, Karen Cariss, Mark Stelzner, Elaine Orler, Alisa DiStaso, Howard Tarnoff, Bret Starr, Steve Boese, Susan Strayer LaMotte, Josh Bersin, Madeline Laurano, and many others.
Thomas Middleditch can currently be seen as Richard Hendrix, the central character in Mike Judge’s Emmy-nominated HBO series, “Silicon Valley.” Thomas can be seen in the feature film The Final Girls, and will soon be seen in The Bronze opposite Melissa Rauch from "The Big Bang Theory." Thomas has also been featured on “The Office,” playing the role of Dwight Schrute's brother, and he was Fuzzy in the Paramount Pictures feature, Fun Size. Other film work includes The Wolf of Wall Street, The Brass Teapot, The Kings of Summer, The Other Guys, Being Flynn, and Splinterheads. Thomas is a regular performer at UCB, is a member of The Improvised Shakespeare Company, and creates and performs comedy shorts with College Humor.
David is founder and CEO of Fosway Group, Europe’s No. 1 HR analyst. A major commentator on the HCM, talent, and learning technology industry, David is a strategic advisor to many major corporate and supplier organizations in the U.K. and Europe.
David personally leads Fosway’s HCM and talent research and corporate advisory agenda. He is the author of more than 150 research papers and articles on HCM, talent, and learning technology and innovation, as well as being a leading speaker at major conferences in the U.K. and Europe.
With his extensive market knowledge and detailed insight of corporate projects and experiences, David continues to influence the thinking of many of the leading companies and vendors operating in the market today.
David’s areas of expertise include HR technology and strategy, vendor solutions, market trends, industry research, and providing corporate advice.
Mark is the founder of IA HR, applying more than 20 years of experience in the implementation of internal and external HR transformational initiatives for public and private sector clientele worldwide. Mark manages a market-leading consulting firm in support of the most complex human resource decisions in the world. Through deep and embedded partnerships with client organizations, Mark guides HR transformation by creating business cases for change, selecting sustainable third-party service providers, and supporting organizational and operational change management. By offering unbiased and candid advice to C-level leaders in nearly all geographies and vertical market segments, Mark has brought over $3.5 billion worth of value to his clients and employers. Mark is a graduate of the University of Texas at Austin and resides in San Francisco, Calif.
Michael is a principal and chief strategy officer of Brandon Hall Group. Along with his corporate responsibilities, he oversees consulting, strategic services, and advisory support for the company’s members. Michael is also one of the company’s principal analysts covering learning, talent, sales and marketing, and executive management.
In his role at Brandon Hall Group, Michael has led strategic engagements for large organizations, including Emerson, Intel, Land O’Lakes, PGA, Adobe, and Citrix, as well as a variety of small and medium-size companies. Michael has also worked with many leading solution providers, providing business advisory services for the learning, talent, sales, and marketing sectors.
Michael brings nearly 30 years of experience in commercial and operational strategy and execution, including human resources, information technologies, sales, marketing, business development, strategic and financial planning, program management, and business operations in Fortune 500 and venture-backed startup organizations.
Michael has served senior and executive team roles at Nabi Biopharmaceuticals, Quonova LLC, International Clinical Laboratories, SmithKline Beecham, Genzyme/Integrated Genetics, and RedPath Integrated Pathology.
In addition to his corporate experience, Michael has also held management consulting roles. At Employee Information Services, Michael was vice president and a member of the executive team responsible for leading the employee services and human resources consulting practice and client service operations. He was also a senior consultant and principal at RSA, an industry-leading employee services management consulting firm.
Michael received his B.A. from Assumption College and MBA in Management and Organizational Behavior from Bryant University.
He is also a graduate of the following certification programs: Kirkpatrick Four Levels™ Evaluation Certification Program; Balanced Scorecard Collaborative — Certification Programs; and Strategy Focused Organization and Office of Strategic Management.
Jacki serves as the Americas regional market leader for the data, surveys, and technology line of business at Willis Towers Watson. In addition to this leadership role, she has also provided consulting services to large global organizations and has extensive experience specializing in organizational diagnostics and employee research. During her tenure, she has worked to help organizations better understand and improve their organizational cultures. Jacki uses tailored organizational measurement techniques to uncover links between corporate culture, employee engagement, and business performance.
Jacki has worked with HR leadership and executive teams in leading global organizations across industries, including financial services, retail, telecommunications, and manufacturing.
Some of Jacki’s recent projects include designing an employee engagement research and action planning initiative for a leading financial services organization; leading the development of an leadership integration and culture assessment for a global manufacturing company during a merger; facilitating a leadership and culture alignment process for the executive team of a leading manufacturing company undergoing a divestiture; and implementing measurement techniques to create a framework for total rewards research.
Jacki earned her M.A. in Industrial/Organizational Psychology as well as graduated cum laude from Pace University with a B.A. in Psychology. She is a member of a number of professional organizations, including the American Psychological Association (APA) and the Society for Industrial/Organizational Psychology (SIOP) and routinely presents at their annual conferences.
Dan Lyons’ latest book, Disrupted: My Misadventure in the Startup Bubble, became an instant New York Times best-seller when it was published in April 2016, and the Los Angeles Times called it “the best book about Silicon Valley today.”
Dan is a novelist and journalist who worked for two seasons as a screenwriter on the HBO comedy series “Silicon Valley.” Previously, Dan was editor of ReadWrite, a technology editor at Newsweek, and a technology reporter at Forbes. In 2006, Dan created The Secret Diary of Steve Jobs, a blog that evolved into a novel and the cable TV comedy show “Icon,” which never made it into production but led to his work on “Silicon Valley.”
As a technology journalist, Dan covered everything from supercomputing to smartphones, writing Newsweek cover stories on Apple’s iPad and Google’s Android operating system, as well as features on Facebook and Twitter. He has appeared as a guest on Al Jazeera, CNBC, MSNBC, CNN, BBC, Bloomberg TV, Fox Business Network, and National Public Radio, and has written for The New York Times Magazine, GQ, Vanity Fair, Wired, and The New Yorker.
In addition to his work as a journalist, Dan has published three works of fiction. His book Options: The Secret Life of Steve Jobs was a sharp satire about Silicon Valley. His previous books are the novel Dog Days and a collection of short stories called The Last Good Man. Dan speaks at conferences and events, and was briefly a lecturer at the University of Michigan. He has a B.A. from Bradford College and an MFA from University of Michigan.
Photo by Kim Cook
Adam is Willis Towers Watson’s global employee insights leader. For nearly 20 years, Adam has worked with clients to better understand and improve their organizational cultures, leading projects for global clients across diverse industries. Adam uses tailored organizational surveys to uncover links between corporate culture, employee engagement, and business performance. Adam has presented his findings from this work and consulted on their interpretation and impact to CEOs, boards of directors, and senior management teams of Fortune 500 companies.
Adam’s thoughts on organizational culture and performance have been featured in several popular and industry media, including most recently, Bloomberg Television, Crain’s, The Chicago Tribune, HR.com, and Human Resources Executive®.
Prior to joining Willis Towers Watson, Adam taught psychology, social research methods, and statistics at New York University. He also conducted empirical research on a diverse range of topics, including attitude formation and change and interpersonal influences on coping with stress. Adam’s research on these topics has been published in premier academic journals, including Psychological Science, The Journal of Personality Social Psychology, and Psychology and Marketing.
Adam received his B.A. in Psychology from the University of Rochester, where he graduated Phi Beta Kappa, summa cum laude in 1992. Adam received his M.A. and Ph.D. from New York University in 1997 in the field of Social Psychology with a concentration in Statistics. Adam is a member of the Phi Beta Kappa Society, the Academy of Management, and the Society for Human Resource Management (SHRM).
Michael is the CEO and principal analyst for ExcelHRate Research and Advisory Services, which provides strategy and advisory services to HCM vendors, and is the founder of MMM & Associates, an HCM consultancy.
Michael’s areas of expertise include the processes and technologies that support performance management, employee engagement, well-being social technology, and analytics. She conducts research and writes and speaks on a wide range of topics, including learning, organizational culture, social capital, HR analytics, employee engagement, and well-being.
Prior to starting her own firms, Michael, most recently served as the research director for Aberdeen Group’s Human Capital Management practice. She also has 15 years of experience as an HR practitioner, working for Thomson Reuters, Vistaprint, Aon Hewitt, Raytheon, and John Hancock. She received her Ph.D. in Human Capital Management from Bellevue University, an M.S. in HR from Suffolk University, and an M.M. in Musical Theatre from the Boston Conservatory. Currently, Michael resides just south of Boston, Mass., with her daughter, Mia, and when not denying her role as a soccer mom, spends her free time playing in her garden.
Jason is a talent strategist and innovator who will challenge you to think differently about talent and the workplace.
A former corporate human resources executive, Jason is currently the director of client success for Quantum Workplace, where he leads a team dedicated to helping organizations make work better for employees every day. He also leads the research team behind Quantum’s Best Places to Work program, which collects survey responses from employees at more than 6,000 companies each year to identify, celebrate, and promote some of the best workplaces in the world.
Chris is president and CEO of Bluewater, and has been transforming the learning and talent management field for more than 20 years through his leadership, articles, speaking engagements, and consulting services.
Leveraging Chris’ insights into the long-term value of learning and talent investments and the impact of ensuring business alignment with the learning and talent processes, Bluewater has helped hundreds of companies to identify and solve for talent gaps, recognizing that licenses alone don’t solve business problems.
By combining strategic thinking, people development, process development, user experience, and the effective use of technologies, Chris has helped clients meet or exceed organizational goals that impact bottom-line financial growth and corporate success. A sampling of clients includes names like BP, Southwest Airlines, United Airlines, Lilly, Marriott Vacations Worldwide, Mazda, McKesson Medical-Surgical Inc., Neiman Marcus, Univision, HEB Grocery Company, and Medtronic.
Chris launched Bluewater in 2003. His diverse industry background and thought leadership were quickly recognized and he is sought after as an authoritative voice in the learning and talent industry. His passion, creativity, and experience have inspired the Bluewater team to share his commitment to putting the client first. He has been the guiding hand in Bluewater’s recognized ability to instill confidence, supply creative solutions, and deliver measurable business results to its clients.
Mia is the CEO of Sodexo Benefits & Rewards Services, U.S. and serves on Sodexo’s North America Regional Leadership Committee. In her position, she leads the strategic evolution and growth of the business, with a focus on delivering outcomes-based employee engagement solutions through recognition and well-being programs and platforms. She joined Sodexo Benefits & Rewards Services in 2012 in the newly created position of Vice President, Sales for Americas Region in Sao Paulo, Brazil. In that role, she was charged with overseeing sales processes and the strategic and profitable growth of Sodexo’s products and services through diversified distribution channels in eight countries in Latin America.
Before joining Sodexo, she was general manager of the Prepaid Debit Card Division of PreCash Inc. in Houston, Texas, where she had P&L and general management responsibilities with a particular focus on direct-to-consumer and indirect third-party sales and marketing, product development, and cardholder portfolio management. While at PreCash, Mia held several strategic roles for the company related to program development, account management, and business development initiatives; she also oversaw the introduction of the product line outside the U.S., introducing the company’s money transfer products.
Mia’s experience in the field includes developing and managing 11 co-branded credit card partnerships in nine countries for United Airlines.
Mia has also founded her own nonprofit, Seven Sisters to Sisters, and served on the boards of the Education Foundation of Harris County and the Harvard Business School Global Alumni Association for six years, where she served on the executive committee. She passionately mentors and does so formally through the EMERGE Fellows program.
Mia holds a B.A. in economics from Wellesley College and an MBA from Harvard Business School. She is fluent in Spanish and conversant in Portuguese.
Among several distinctions, Mia was recently named to the inaugural UPstanding 100 Executive Power List, a celebration of executives in the BAME business community in the United States and the United Kingdom.
Leading Bluewater in Europe, William actively builds strong and successful relationships with the company’s clients and partners across the region. He is trusted to deliver results in the most complex and challenging situations, and is a world-class expert in talent and learning transformation, outsourcing, and SaaS and cloud learning solutions. William has extensive talent and learning technology and transformation expertise gained from a wide range of major client programs. He has particular experience in delivering effective learning outcomes and valid business results in complex and regulated financial services and life science organizations.
William has been at the forefront of talent and learning innovation for global organizations, and has successfully led major projects with global and European industry leaders such as Lloyds Banking Group, Aviva, BP, Pfizer, Merck Group, and Zurich Insurance. He has developed deep knowledge and insights into the strengths and limitations of leading HCM enterprise solutions from working with SaaS and cloud technologies in HR for more than a decade.
William is based at Bluewater’s European headquarters in Munich, Germany.
As chief marketing officer, Kristen is responsible for building Cielo’s brand reputation and creating market momentum for the company across the globe. Kristen drives the firm’s global marketing vision, brand strategy, marketing programs, and communications. Kristen brings a wide variety of experience gained during her 20 years in the HR industry, and excels at pairing that expertise with a drive for innovation and continuous learning. Under her leadership, Cielo has received numerous awards for its excellence in marketing practices, including being recognized as the 2015 Business Marketing Association’s Marketer of the Year and leading the 2015 Marketing Team of the Year. Kristen earned her Bachelor of Arts degree in French and a Master of Science in Management and International Business from the University of Wisconsin-Milwaukee. She resides in Menomonee Falls, Wis., with her husband and two children.
Lance is a practice leader at The Starr Conspiracy Intelligence Unit, the research, consulting, and publishing arm of The Starr Conspiracy. Before joining The Starr Conspiracy Intelligence Unit in early 2013, he was an editor at ERE Media for over three years. He also served as editor-in-chief for SourceCon, the leading publication and biannual conference for sourcers and recruiters. Lance is a regular speaker, having spoken at the Society for Human Resource Management annual conference, HR Technology Conference, ERE Recruiting Conferences, IHRIM's HRMS Strategies Conference, and numerous other local and regional events and webinars. His writing has been featured on the Harvard Business Review blog and he is regularly interviewed as an expert on HR and recruiting issues by The Wall Street Journal, MSNBC.com, HR magazine, Workforce Magazine, Fast Company, and BNET.com.
Anne is the author of The Career Engagement Game, and she is CEO of Fuel50 Career Pathing. She has also been a registered organizational psychologist for more than 20 years. Anne is a recognized global expert in career management systems and has presented her research on career agility and engagement trends in New York, London, and Sydney to much acclaim, and has been quoted in The Wall Street Journal, Talent Management Magazine, and Harvard Business Review.
The Career Engagement Group is the creator of the innovative Fuel50 Career Management Cloud Technology that enables your employees to “own” their careers and get a visible line of sight to career opportunities. An executive-level influencer, Anne has worked alongside a number of award-winning HR practitioners to design HR initiatives and solutions that significantly raise business performance through engagement.
Roberta is practice leader of strategic marketing in The Starr Conspiracy Intelligence Unit (TSCIU). As part of the Intelligence Unit, she is responsible for delivering growth-oriented strategies, research, and advisory services to B2B companies in the HCM industry.
Prior to joining TSCIU, Roberta worked directly with enterprise software companies — primarily in the learning technology space — and consulted them on all aspects of marketing, in particular messaging, content strategy, and thought leadership. She is known for her international approach and has successfully helped European learning tech companies enter the U.S. market and gain traction.
Roberta is also co-founder of two separate software startups, both in the field of business intelligence and social analytics. She contributes regularly to a number of blogs and online magazines that focus on social media, marketing, learning tech, and HR tech.
An ex-resident of Tokyo, Japan and Paris, France, Roberta speaks four languages and currently resides in Southern Europe with far too many cats. In her spare time she volunteers for local animal welfare and rescue organizations.
Join us as a sponsor in 2016.
We had a packed house last fall and we expect the same again this year. And we have a lineup that’s going to blow you away with more sessions and more opportunities to pick the minds of analysts, influencers, and buyers. Like last year, it’s conveniently starting the day before the HR Technology® Conference & Exposition at McCormick Place in Chicago.
InfluenceHR takes place before the world-famous HR Technology Conference, October 4 - 7, 2016 at McCormick Place. To register for the HR Tech Conference visit www.HRTechConference.com.
Download the sponsorship kit today to better position your brand.Download Kit
A limited number of sponsorships are available for 2016. With an expected crowd of more than 200 CEOs, CMOs, CROs, founders, investors, and entrepreneurs joining us in Chicago for InfluenceHR, we expect another sold-out event this year. Increasing our space this year means greater opportunity to promote your brand with a sponsorship.
Making it easy to find us.
Once again, we’re in the same location as the HR Technology® Conference & Exposition, but this year we’re in Chicago.McCormick Place
2301 S. Lake Shore Drive
Chicago, IL 60616
2016 Hotel Recommendations
2233 S. Martin Luther King Drive
Chicago, IL 60616
More InterContinental Hotels and Resorts
505 N. Michigan Ave.
Chicago, IL 606011
More Hyatt Regency Chicago
151 E. Wacker Drive
Chicago, IL 60601
More Sheraton Grand Chicago
301 E. North Water St.
Chicago, IL 60611
More Hilton Chicago
720 S. Michigan Ave.
Chicago, IL 60605
More Chicago Marriott Downtown Magnificent Mile
540 North Michigan Ave.
Chicago, IL 60611
Brought to You by The Starr Conspiracy
Influencing the future of enterprise technology one insight at a time.
The Starr Conspiracy embraces the humanity in business to build brands that have emotional resonance. More than a global business-to-business marketing agency, we’re a movement. We’re changing the way technology companies view themselves, their customers, and the world. Unlike conventional agencies, we fuse advertising, technology, and advisory services in completely new ways — ways that defy categorization and challenge the old-school agency structure. We’re thrilled to share our worldview and help bring other voices to you through InfluenceHR.