Scoping New Frontiers

Welcome to the 6th Annual InfluenceHR

The boundaries of B2B marketing are shifting.

With equal parts excitement, trepidation, and uncertainty, executives who market to business buyers have a decision to make: Operate based on yesterday’s playbook and lose slowly or discover and brave a changing world where careers are made or broken.

Only InfluenceHR brings together industry experts, analysts, marketers, and HR buyers to make sense of the shifting mosaic of HR technology and services. Past InfluenceHR attendees explain why you should attend:

Our day-and-a-half event (just preceding the HR Technology® Conference & Exposition) thoroughly explores topics that HCM-industry executives want: in-depth buyer research, marketing strategies and segments, and insights about brand awareness, demand generation, and marketing technology.

Brought to you by The Starr Conspiracy, InfluenceHR provides you with future-looking insights, challenges prevailing perspectives, and creates unparalleled clarity to an ever-evolving industry. Let’s explore this new marketing world together at InfluenceHR. See you in Chicago!

Note: We deeply regret that some people are unable to attend due to a scheduling conflict with religious holidays. We plan to capture all the content and make it available for free as quickly as possible following the event.

Register now to get tickets at a discounted rate!

Register Now

Agenda

A future-looking conversation.

Now in our sixth iteration bringing you leading-industry voices — speakers and panelists who share secrets and insights that make the cash register ring — InfluenceHR is excited to share a lineup that far exceeds previous years’ prowess. What you’ll get:

  • Exclusive information from marketing and sales leaders in the HR technology community
  • Access to The Starr Conspiracy’s experts, HR influencers, technology analysts, and HCM buyers
  • A complete download on The Starr Conspiracy’s latest brandscape on employee engagement
  • Networking time with fellow attendees, half of whom are C-level and VP-level executives

Check back soon for our detailed event agenda.

  • Monday, Oct. 3
  • Tuesday, Oct. 4
7:30 AM
7:30-8:00 AM Break
Networking Coffee
8:00 AM
8:00-8:30 AM Break
Breakfast Served
8:30 AM
8:30-9:00 AM Speaker
Opening Ceremonies and Breakfast
9:00 AM
Track A
9:00-10:00 AM Panel
Beyond Brexit: What’s Next for HR Tech in the U.K.?

In the wake of the United Kingdom voting to leave the European Union, there are plenty of questions for U.K.-based and European startups, and global vendors doing business in the U.K. and EU. We'll examine the ramifications, the risks, and the road ahead for HR tech companies doing business in this region.

10:00 AM
Track A
10:00-11:00 AM Speaker
George LaRocque, Principle Analyst & Founder, #HRWins
Speaker

George LaRocque, LaRocque Inc.

Track B
9:00-11:00 AM Speaker
The Quick and Dirty Marketing Guide for Startups

Building an HR technology startup requires more than a good idea, great technology, a solid business model, hard work, and a little luck. Laying the foundation for a strong brand with a differentiated message and the right promotion strategy to get leads flowing will go a long way toward building a successful company. The Starr Conspiracy’s founder Bret Starr will draw on his decades of experience in HR technology to offer startups a clear vision of how to move forward.

11:00 AM
Track A
11:00 AM-Noon Speaker
The Future of Learning Technology: Research Presentation

The Starr Conspiracy, Brandon Hall Group, Fosway Group, Bluewater Consulting, and HCI combined their disparate perspectives to conduct a global survey focused on the adoption of next-generation learning technologies and the state of more traditional technologies at a moment of inflection in the market. We’ll present this research, including:

  • What trends and methods have the most potential to benefit organizations today
  • Do international organizations feel that North American vendor lack an understanding of their needs
  • What are the greatest learning technology and workforce challenges they confront and opportunities they want to make the most of
  • What is the degree of integration of learning and talent technologies in their organizations
  • Which professional behaviors and capabilities they possess and would like to possess
  • Brand awareness and preferences about learning technologies, including NPS with current solutions
Track B
11:00 AM-Noon Speaker
The 2017 Talent Acquisition Brandscape Report Presentation

The Starr Conspiracy will unveil its 2017 Talent Acquisition Brandscape Report and its principal author, Lance Haun, will facilitate a discussion with representatives of companies in various talent acquisition subcategories about the report and their perspectives on the industry.

Noon
Noon-1:00 PM Break
Networking Lunch and Break
1:00 PM
1:00-2:00 PM Celebrity Keynote
Celebrity Keynote: Thomas Middleditch
Moderator

Steve Smith, The Starr Conspiracy Intelligence Unit

Speaker

Thomas Middleditch

Thomas Middleditch is better known as Richard Hendrix, the CEO of Pied Piper in the hit HBO comedy "Silicon Valley." We'll talk with him about what he's learned about the central character in Mike Judge’s recently Emmy-nominated series, how he satirizes the foibles of the tech industry, what he's learned about tech, and his irreverent take on HR tech brands and products.

2:00 PM
2:00-3:00 PM Speaker
The 2016 Employee Engagement Brandscape Report Presentation

The Starr Conspiracy will discuss its previously released 2016 Employee Engagement Brandscape Report and its principal authors, Lance Haun, Heather Tolksdorf, and Jonathan Goodman, will facilitate a discussion with representatives of companies in various employee engagement subcategories about the report and their perspectives on the industry.

3:00 PM
Track A
3:00-4:00 PM Panel
Talent Management in Regulated Industries: Reaching Your Talent Goals While Remaining in Compliance
Track B
3:00-4:00 PM Panel
The Shift From Wellness to Well-being: Empowering a Workforce with a Whole-employee Approach

Workplace wellness is undergoing a transformation from a limited view of employee physical wellness to a more holistic view that also includes employees’ emotional, mental, and financial well-being — inside and outside the workplace. To really engage employees, employers need to provide the right balance of resources, programs, tools, and technology to enable employees to own and manage their well-being along with building a culture that supports these initiatives.

The HR vendor community has a tremendous opportunity in helping employers to empower their employees to own their well-being through innovative technologies that deliver personalized learning, feedback, and targeted interventions. In this session, Dr. Michael Moon, CEO and Principal Analyst of ExcelHRate Research and Advisory Services, will present and discuss:

  • The five pillars of employee well-being
  • The difference between wellness and well-being — why the shift? Why now?
  • The link between well-being and employee engagement and how you should be communicating it to your customers
  • The role that technology plays to empower employees to take ownership of their own well-being — the features and functionality you should be laser-focused on
  • A case study example
4:00 PM
Track A
4:00-5:00 PM Panel
Collaborating with Consultants
Track B
4:00-5:00 PM Speaker
Digital Marketing Strategies
5:00 PM
5:00-5:30 PM
Break
5:30 PM
5:30-7:00 PM Awards
Networking Happy Hour & Awards
7:30 AM
7:30-8:00 AM Break
Networking Coffee
8:00 AM
8:00-8:30 AM Break
Breakfast Served
8:30 AM
8:30-9:00 AM Break
Networking Breakfast
9:00 AM
Track A
9:00-10:00 AM Panel
Mergers and Acquistions
Track B
9:00-10:00 AM Speaker
HR Technology in Europe: Key trends and differences

With all the talk of transforming HR, we need to also understand the corporate realities as well as the global market trends and technology possibilities. Based on Fosway's latest 2016 European research data and analysis, David Wilson, CEO of Fosway’s Group, Europe’s #1 HR Analyst, will discuss the critical market differences in the European HR Technology market and implications for US/Global vendors, including corporate trends and realities and Fosway's latest vendor analysis for Next Gen HR, Talent and Learning.

10:00 AM
Track A
10:00-11:00 AM Panel
Working with Insurance Brokers: Three Strategies for HR Tech Vendors

Benefits administration and the benefits components of Human Capital Management are experiencing explosive growth. However, one of the most significant challenges that technology vendors in the benefits space is how to successfully cultivate relationships with brokers and create positive outcomes for everyone – including their mutual clients. Mark Stelzner from IA-HR will lead a panel discussion with three different brokers to discuss different models that for brokers and technology vendors to engage, including: 1) The true “vendor agnostic” model; 2) Creating a preferred provider list, and 3) OEM or white label solutions. Mr. Stelzner and his guests will discuss the different ways to partner, how vendors can get in with brokers, and how vendors can work effectively with brokers.

Track B
10:00-11:00 AM Speaker
Engagement Measurement: An Alternative View
11:00 AM
11:00 AM-Noon Industry Keynote
The Future of Employee Engagement
Speaker

Mia Mends, CEO at Sodexo, Benefits and Rewards Services, USA

Noon
Noon-1:00 PM Break
Networking Lunch and Break
1:00 PM
1:00-2:00 PM Keynote
Business Keynote
2:00 PM
2:00-2:30 PM Speaker
Closing Ceremonies

Speakers

Sharing deep, actionable B2B marketing insights.

Previous speakers include R. “Ray” Wang, Lori Wizdo, Mike Ettling, Karen Cariss, Mark Stelzner, Elaine Orler, Alisa DiStaso, Howard Tarnoff, Bret Starr, Steve Boese, Susan Strayer LaMotte, Josh Bersin, Mike Volpe, Madeline Laurano, and many others.

This year’s lineup of speakers and panelists will be announced soon.

Thomas Middleditch
Thomas Middleditch
Star of “Silicon Valley”
Thomas Middleditch
Thomas Middleditch
Star of “Silicon Valley”

Thomas Middleditch can currently be seen as Richard Hendrix, the central character in Mike Judge’s (recently Emmy nominated) series on HBO, SILICON VALLEY. Thomas can be seen in the feature film, THE FINAL GIRLS, and will soon be seen in THE BRONZE opposite Melissa Rauch from "The Big Bang Theory". Thomas has also been featured on THE OFFICE, playing the role of Dwight Schrute's brother, and he was “Fuzzy” in the Paramount Pictures feature, FUN SIZE. Other film work includes: WOLF OF WALL STREET, BRASS TEAPOT, THE KINGS OF SUMMER, THE OTHER GUYS, BEING FLYNN, and SPLINTERHEADS. Thomas is a regular performer at UCB, he is a member of THE IMPROVISED SHAKESPEARE COMPANY and creates and performs comedy shorts with College Humor.

David Wilson
David Wilson
Fosway Group
David Wilson
David Wilson
CEO
Fosway Group

David Wilson is founder and CEO of Fosway Group, Europe’s #1 HR Analyst. A major commentator on the HCM, talent and learning technology industry, David is a strategic advisor to many major corporate and supplier organisations in the U.K. and Europe.

David personally leads Fosway’s HCM and Talent research and corporate advisory agenda. He is the author of over 150 research papers and articles on HCM, talent and learning technology and innovation, as well as being a leading speaker at major conferences in the U.K. and Europe.

With his extensive market knowledge and detailed insight of corporate projects and experiences, David continues to influence the thinking of many of the leading companies and vendors operating in the market today.

Areas of Expertise

  • HR technology & strategy
  • Vendor solutions
  • Market trends
  • Industry research
  • Corporate advice
Mark Stelzner
Mark Stelzner
IA HR
Mark Stelzner
Mark Stelzner
Founder/Managing Principal
IA HR

Mark is the founder of IA HR (http://www.ia-hr.com), applying over twenty years of experience in the implementation of internal and external HR transformational initiatives for public and private sector clientele worldwide. Mark manages a market-leading consulting firm in support of the most complex human resource decisions in the world. Through deep and embedded partnerships with client organizations, Mark guides HR transformation by creating business cases for change, selecting sustainable third-party service providers and supporting organizational and operational change management. By offering unbiased and candid advice to C-level leaders in nearly all geographies and vertical market segments, Mark has brought over $3.5 billion worth of value to his clients and employers. Mark is a graduate of the University of Texas at Austin and resides in San Francisco, CA.

Michael Rochelle
Michael Rochelle
Brandon Hall Group
Michael Rochelle
Michael Rochelle
Chief Strategy Officer & Principal HCM Analyst
Brandon Hall Group

Michael Rochelle is a principal and Chief Strategy Officer of Brandon Hall Group. Along with his corporate responsibilities, he oversees consulting, strategic services and advisory support for the company’s members. Michael is also one of the company’s principal analysts covering learning, talent, sales and marketing and executive management.

In his role at Brandon Hall Group, Michael has led strategic engagements for large organizations including Emerson, Intel, Land O Lakes, PGA, Adobe and Citrix as well as variety of small- to medium-sized companies. Michael has also worked with many of the leading solution providers, providing business advisory services for the learning, talent, sales and marketing sectors.

Michael brings nearly 30 years of experience in commercial and operational strategy and execution, including human resources, information technologies, sales, marketing, business development, strategic and financial planning, program management and business operations in Fortune 500 and venture-backed start-up organizations.

Michael has served in a variety of senior and executive team roles including Vice President for People, Process and Technology, Strategy and Program Management Officer and Vice President/Business Development at Nabi Biopharmaceuticals; Chief Business Officer at Quonova LLC; Vice President, Business Development and Marketing at International Clinical Laboratories; Director, Corporate Business Development at SmithKline Beecham; Manager, Business Development and Regional Sales Director for Genzyme/Integrated Genetics; and Regional Business Manager at RedPath Integrated Pathology.

In addition to his corporate experience, Michael also has held management consulting roles. At Employee Information Services, Michael was Vice President and a member of the executive team responsible for leading the employee services and human resources consulting practice and client service operations. He was also a senior consultant and principal at RSA, an industry-leading employee services management consulting firm.

Michael received his B.A. from Assumption College and M.B.A. in Management and Organizational Behavior from Bryant University.

Michael is a graduate of the following certification programs: Kirkpatrick Four Levels™ Evaluation Certification Program; Balanced Scorecard Collaborative - Certification Programs; and Strategy Focused Organization and Office of Strategic Management.

Jacki Bassani
Jacki Bassani
Willis Towers Watson
Jacki Bassani
Jacki Bassani
North America Markets Leader — Data, Surveys & Technology
Willis Towers Watson

Jacki Bassani serves as the Americas Regional Market Leader for the Data, Surveys and Technology Line of Business at Towers Watson. In addition to this leadership role she also has been providing consulting services to large global organizations and has extensive experience specializing in organizational diagnostics and employee research. During her tenure she has worked with organizations in helping them to better understand and improve their organizational cultures. Jacki uses tailored organizational measurement techniques to uncover links between corporate culture, employee engagement, and business performance.

Jacki has worked with HR leadership and executive teams in leading global organizations across industries including financial services, retail, telecommunications and manufacturing.

A representative list of recent projects includes:

  • Designing an employee engagement research and action planning initiative for a leading financial services organization
  • Leading the development of an leadership integration and culture assessment for a global manufacturing company during a merger
  • Facilitating a leadership and culture alignment process for the executive team of a leading manufacturing company undergoing a divestiture
  • Implementing measurement techniques to create a framework for total rewards research

Jacki earned her M.A. in Industrial/Organizational Psychology as well as graduated cum laude from Pace University with a B.A in Psychology. She is a member of a number of professional organizations, including the American Psychological Association (APA) and the Society for Industrial/Organizational Psychology (SIOP) and routinely presents at their annual conference.

Adam Zuckerman
Adam Zuckerman
Willis Towers Watson
Adam Zuckerman
Adam Zuckerman
Global Employee Insights Leader
Willis Towers Watson

Adam Zuckerman is Willis Towers Watson’s Global Employee Insights Leader. For nearly 20 years, Adam has worked with clients to better understand and improve their organizational cultures, leading projects for global clients across diverse industries. Adam uses tailored organizational surveys to uncover links between corporate culture, employee engagement, and business performance. Adam has presented his findings from this work and consulted on their interpretation and impact to CEOs, boards of directors, and senior management teams of Fortune 500 companies.

Adam’s thoughts on organizational culture and performance have been featured in several popular and industry media, including most recently, Bloomberg Television, Crain’s, The Chicago Tribune, HR.com, and Human Resources Executive.

Prior to joining Willis Towers Watson, Adam taught Psychology, Social Research Methods and Statistics at New York University. He also conducted empirical research on a diverse range of topics, including attitude formation and change and interpersonal influences on coping with stress. Adam’s research on these topics has been published in premier academic journals, including Psychological Science, the Journal of Personality Social Psychology, and Psychology and Marketing.

Adam received his B.A. in Psychology from the University of Rochester, where he graduated Phi Beta Kappa, summa cum laude in 1992. Adam received his M.A. and Ph.D. degrees from New York University in 1997 in the field of Social Psychology with a concentration in Statistics. Adam is a member of the Phi Beta Kappa Society, the Academy of Management, and the Society for Human Resource Management (SHRM).

Sponsors

Join us as a sponsor in 2016.

We had a packed house last fall and we expect the same again this year. And we have a lineup that’s going to blow you away with more sessions and more opportunities to pick the minds of analysts, influencers, and buyers. Like last year, it’s conveniently starting the day before the HR Technology® Conference & Exposition at McCormick Place in Chicago.

Download the sponsorship kit today to better position your brand.

Download Kit

A limited number of sponsorships are available for 2016. With an expected crowd of more than 200 CEOs, CMOs, CROs, founders, investors, and entrepreneurs joining us in Chicago for InfluenceHR, we expect another sold-out event this year. Increasing our space this year means greater opportunity to promote your brand with a sponsorship.

InfluenceHR Location

Making it easy to find us.

McCormick Place

Once again, we’re in the same location as the HR Technology® Conference & Exposition, but this year we’re in Chicago.

McCormick Place
2301 S. Lake Shore Drive
Chicago, IL 60616

2016 Hotel Recommendations

Hyatt Regency McCormick Place
2233 S. Martin Luther King Drive
Chicago, IL 60616
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InterContinental Hotels and Resorts
Magnificent Mile
505 N. Michigan Ave.
Chicago, IL 606011
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Hyatt Regency Chicago
151 E. Wacker Drive
Chicago, IL 60601
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Sheraton Grand Chicago
301 E. North Water St.
Chicago, IL 60611
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Hilton Chicago
720 S. Michigan Ave.
Chicago, IL 60605
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Chicago Marriott Downtown Magnificent Mile
540 North Michigan Ave.
Chicago, IL 60611
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Brought to You by The Starr Conspiracy

Influencing the future of enterprise technology one insight at a time.

The Starr Conspiracy embraces the humanity in business to build brands that have emotional resonance. More than a global business-to-business marketing agency, we’re a movement. We’re changing the way technology companies view themselves, their customers, and the world. Unlike conventional agencies, we fuse advertising, technology, and advisory services in completely new ways — ways that defy categorization and challenge the old-school agency structure. We’re thrilled to share our worldview and help bring other voices to you through InfluenceHR.