Scoping New Frontiers

Welcome to the 6th Annual InfluenceHR

The boundaries of B2B marketing are shifting.

With equal parts excitement, trepidation, and uncertainty, executives who market to business buyers have a decision to make: Operate based on yesterday’s playbook and lose slowly or discover and brave a changing world where careers are made or broken.

Only InfluenceHR brings together industry experts, analysts, marketers, and HR buyers to make sense of the shifting mosaic of HR technology and services. Past InfluenceHR attendees explain why you should attend:

Our day-and-a-half event (just preceding the HR Technology® Conference & Exposition) thoroughly explores topics that HCM-industry executives want: in-depth buyer research, marketing strategies and segments, and insights about brand awareness, demand generation, and marketing technology.

Brought to you by The Starr Conspiracy, InfluenceHR provides you with future-looking insights, challenges prevailing perspectives, and creates unparalleled clarity to an ever-evolving industry. Let’s explore this new marketing world together at InfluenceHR. See you in Chicago!

Note: We deeply regret that some people are unable to attend due to a scheduling conflict with religious holidays. We plan to capture all the content and make it available for free as quickly as possible following the event.

Register now to get tickets at a discounted rate!

Register Now

Agenda

A future-looking conversation.

Now in our sixth iteration bringing you leading-industry voices — speakers and panelists who share secrets and insights that make the cash register ring — InfluenceHR is excited to share a lineup that far exceeds previous years’ prowess. What you’ll get:

  • Exclusive information from marketing and sales leaders in the HR technology community
  • Access to The Starr Conspiracy’s experts, HR influencers, technology analysts, and HCM buyers
  • A complete download on The Starr Conspiracy’s latest brandscape on employee engagement
  • Networking time with fellow attendees, half of whom are C-level and VP-level executives

Check back soon for our detailed event agenda.

  • Monday, Oct. 3
  • Tuesday, Oct. 4
7:30 AM
7:30-8:00 AM Break
Networking Coffee
8:00 AM
8:00-8:30 AM Break
Breakfast Served
8:30 AM
8:30-9:00 AM Speaker
Opening Ceremonies and Breakfast
9:00 AM
Track A
9:00-10:00 AM Panel
Beyond Brexit: What’s Next for HR Tech in the U.K.?

In the wake of the United Kingdom voting to leave the European Union, there are plenty of questions for U.K.-based and European startups, and global vendors doing business in the U.K. and EU. We'll examine the ramifications, the risks, and the road ahead for HR tech companies doing business in this region.

10:00 AM
Track A
10:00-11:00 AM Speaker
George LaRocque, Principle Analyst & Founder, #HRWins
Speaker

George LaRocque, LaRocque Inc.

Track B
9:00-11:00 AM Speaker
The Quick and Dirty Marketing Guide for Startups

Building an HR technology startup requires more than a good idea, great technology, a solid business model, hard work, and a little luck. Laying the foundation for a strong brand with a differentiated message and the right promotion strategy to get leads flowing will go a long way toward building a successful company. The Starr Conspiracy’s founder Bret Starr will draw on his decades of experience in HR technology to offer startups a clear vision of how to move forward.

11:00 AM
Track A
11:00 AM-Noon Speaker
The Future of Learning Technology: Research Presentation

The Starr Conspiracy, Brandon Hall Group, Fosway Group, Bluewater Consulting, and HCI combined their disparate perspectives to conduct a global survey focused on the adoption of next-generation learning technologies and the state of more traditional technologies at a moment of inflection in the market. We’ll present this research, including:

  • What trends and methods have the most potential to benefit organizations today
  • Do international organizations feel that North American vendor lack an understanding of their needs
  • What are the greatest learning technology and workforce challenges they confront and opportunities they want to make the most of
  • What is the degree of integration of learning and talent technologies in their organizations
  • Which professional behaviors and capabilities they possess and would like to possess
  • Brand awareness and preferences about learning technologies, including NPS with current solutions
Track B
11:00 AM-Noon Speaker
The 2017 Talent Acquisition Brandscape Report Presentation

The Starr Conspiracy will unveil its 2017 Talent Acquisition Brandscape Report and its principal author, Lance Haun, will facilitate a discussion with representatives of companies in various talent acquisition subcategories about the report and their perspectives on the industry.

Noon
Noon-1:00 PM Break
Networking Lunch and Break
1:00 PM
1:00-2:00 PM Celebrity Keynote
Celebrity Keynote: Thomas Middleditch
Moderator

Steve Smith, The Starr Conspiracy Intelligence Unit

Speaker

Thomas Middleditch

Thomas Middleditch is better known as Richard Hendrix, the CEO of Pied Piper in the hit HBO comedy "Silicon Valley." We'll talk with him about what he's learned about the central character in Mike Judge’s recently Emmy-nominated series, how he satirizes the foibles of the tech industry, what he's learned about tech, and his irreverent take on HR tech brands and products.

2:00 PM
2:00-3:00 PM Speaker
The 2016 Employee Engagement Brandscape Report Presentation

The Starr Conspiracy will discuss its previously released 2016 Employee Engagement Brandscape Report and its principal authors, Lance Haun, Heather Tolksdorf, and Jonathan Goodman, will facilitate a discussion with representatives of companies in various employee engagement subcategories about the report and their perspectives on the industry.

3:00 PM
Track A
3:00-4:00 PM Panel
Talent Management in Regulated Industries: Reaching Your Talent Goals While Remaining in Compliance
Track B
3:00-4:00 PM Panel
The Shift From Wellness to Well-being: Empowering a Workforce with a Whole-employee Approach

Workplace wellness is undergoing a transformation from a limited view of employee physical wellness to a more holistic view that also includes employees’ emotional, mental, and financial well-being — inside and outside the workplace. To really engage employees, employers need to provide the right balance of resources, programs, tools, and technology to enable employees to own and manage their well-being along with building a culture that supports these initiatives.

The HR vendor community has a tremendous opportunity in helping employers to empower their employees to own their well-being through innovative technologies that deliver personalized learning, feedback, and targeted interventions. In this session, Dr. Michael Moon, CEO and Principal Analyst of ExcelHRate Research and Advisory Services, will present and discuss:

  • The five pillars of employee well-being
  • The difference between wellness and well-being — why the shift? Why now?
  • The link between well-being and employee engagement and how you should be communicating it to your customers
  • The role that technology plays to empower employees to take ownership of their own well-being — the features and functionality you should be laser-focused on
  • A case study example
4:00 PM
Track A
4:00-5:00 PM Panel
Collaborating with Consultants
Track B
4:00-5:00 PM Speaker
Digital Marketing Strategies
5:00 PM
5:00-5:30 PM
Break
5:30 PM
5:30-7:00 PM Awards
Networking Happy Hour & Awards
7:30 AM
7:30-8:00 AM Break
Networking Coffee
8:00 AM
8:00-8:30 AM Break
Breakfast Served
8:30 AM
8:30-9:00 AM Break
Networking Breakfast
9:00 AM
Track A
9:00-10:00 AM Panel
Mergers and Acquistions
Track B
9:00-10:00 AM Speaker
HR Technology in Europe: Key trends and differences

With all the talk of transforming HR, we need to also understand the corporate realities as well as the global market trends and technology possibilities. Based on Fosway's latest 2016 European research data and analysis, David Wilson, CEO of Fosway’s Group, Europe’s #1 HR Analyst, will discuss the critical market differences in the European HR Technology market and implications for US/Global vendors, including corporate trends and realities and Fosway's latest vendor analysis for Next Gen HR, Talent and Learning.

10:00 AM
Track A
10:00-11:00 AM Panel
Working with Insurance Brokers: Three Strategies for HR Tech Vendors

Benefits administration and the benefits components of Human Capital Management are experiencing explosive growth. However, one of the most significant challenges that technology vendors in the benefits space is how to successfully cultivate relationships with brokers and create positive outcomes for everyone – including their mutual clients. Mark Stelzner from IA-HR will lead a panel discussion with three different brokers to discuss different models that for brokers and technology vendors to engage, including: 1) The true “vendor agnostic” model; 2) Creating a preferred provider list, and 3) OEM or white label solutions. Mr. Stelzner and his guests will discuss the different ways to partner, how vendors can get in with brokers, and how vendors can work effectively with brokers.

Track B
10:00-11:00 AM Speaker
Engagement Measurement: An Alternative View
11:00 AM
11:00 AM-Noon Industry Keynote
The Future of Employee Engagement
Speaker

Mia Mends, CEO at Sodexo, Benefits and Rewards Services, USA

Noon
Noon-1:00 PM Break
Networking Lunch and Break
1:00 PM
1:00-2:00 PM Keynote
Business Keynote
2:00 PM
2:00-2:30 PM Speaker
Closing Ceremonies

Speakers

Sharing deep, actionable B2B marketing insights.

Previous speakers include R. “Ray” Wang, Lori Wizdo, Mike Ettling, Karen Cariss, Mark Stelzner, Elaine Orler, Alisa DiStaso, Howard Tarnoff, Bret Starr, Steve Boese, Susan Strayer LaMotte, Josh Bersin, Mike Volpe, Madeline Laurano, and many others.

This year’s lineup of speakers and panelists will be announced soon.

Sponsors

Join us as a sponsor in 2016.

We had a packed house last fall and we expect the same again this year. And we have a lineup that’s going to blow you away with more sessions and more opportunities to pick the minds of analysts, influencers, and buyers. Like last year, it’s conveniently starting the day before the HR Technology® Conference & Exposition at McCormick Place in Chicago.

Download the sponsorship kit today to better position your brand.

Download Kit

A limited number of sponsorships are available for 2016. With an expected crowd of more than 200 CEOs, CMOs, CROs, founders, investors, and entrepreneurs joining us in Chicago for InfluenceHR, we expect another sold-out event this year. Increasing our space this year means greater opportunity to promote your brand with a sponsorship.

InfluenceHR Location

Making it easy to find us.

McCormick Place

Once again, we’re in the same location as the HR Technology® Conference & Exposition, but this year we’re in Chicago.

McCormick Place
2301 S. Lake Shore Drive
Chicago, IL 60616

2016 Hotel Recommendations

Hyatt Regency McCormick Place
2233 S. Martin Luther King Drive
Chicago, IL 60616
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InterContinental Hotels and Resorts
Magnificent Mile
505 N. Michigan Ave.
Chicago, IL 606011
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Hyatt Regency Chicago
151 E. Wacker Drive
Chicago, IL 60601
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Sheraton Grand Chicago
301 E. North Water St.
Chicago, IL 60611
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Hilton Chicago
720 S. Michigan Ave.
Chicago, IL 60605
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Chicago Marriott Downtown Magnificent Mile
540 North Michigan Ave.
Chicago, IL 60611
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Brought to You by The Starr Conspiracy

Influencing the future of enterprise technology one insight at a time.

The Starr Conspiracy embraces the humanity in business to build brands that have emotional resonance. More than a global business-to-business marketing agency, we’re a movement. We’re changing the way technology companies view themselves, their customers, and the world. Unlike conventional agencies, we fuse advertising, technology, and advisory services in completely new ways — ways that defy categorization and challenge the old-school agency structure. We’re thrilled to share our worldview and help bring other voices to you through InfluenceHR.