It's Happening

InfluenceHR 2017: HCM Marketing Is Going to Change Forever

Are You Ready?

It’s happening. Finally. For years, HCM marketing has been building up to absolute disruption, and marketers can barely hold it together. HCM has the bug.

We’ve seen the signs along the way. Rumblings from the underground. The conspiratorial plots of mad creatives awaiting their day of recognition. In 2017, they’ll receive it.

After InfluenceHR 2017, HCM marketing will never be the same. Are you prepared? Discover the new world order — or risk falling behind.

Join the movement at The Venetian® Las Vegas, Oct. 9–10, 2017.

Oct 9-10

Register now to get tickets at a discounted rate!

Get Tickets

What is InfluenceHR?

InfluenceHR is a disruptive and exclusive two-day event for senior HCM marketers who want to stay on the bleeding edge of B2B marketing. Preceding the HR Technology® Conference & Exposition, InfluenceHR gives attendees access to key influencers, leading analysts, and decision-makers from the companies making the most noise in the HCM industry.

The Agenda

We listened to you.

This year is different. Our agenda is chock-full of next-level strategies and execution methods that will help you take HCM marketing where it’s never been before, including:

  • Next-level thought leadership
  • Next-level HCM marketing creativity
  • Next-level B2B marketing insights
  • Next-level promotional devices and tools

We listened to what you had to say about this year’s session topics. We’re still finalizing the full agenda, but here are some of the topics InfluenceHR 2017 will cover:

  • The Technologies and Point Solutions That Will Drive the Next Big Segment
  • After Engagement: The Next Segment to Experience Mass Adoption
  • Who Is Today's HR Buyer?
  • Venture Capital Investment in HCM and What It Means for the Category
  • Financial Investment Landscape: How to Appeal to Investors
  • Why HCM Startups Fail
  • HCM Buyers Panel: What They Love and What They Hate When Being Marketed and Sold To
  • Sales Models: What's Working and What's Not
  • Choice Factor and Target Market: Identifying the Most Important Aspects of Your Message
  • Pricing: What's Trending and How to Get It Right
  • Keeping Up with the Joneses: Where and How Much HCM Companies Are Spending on Marketing and Programs
  • How to Do Research Right
  • Telling Your Visual Brand Story
  • The New Frontier of Digital Marketing: Ideal Technology Stack and Programs
  • How to Optimize Your Marketing Campaigns: Trends, Benchmarks, and Best Practices
  • What You're Doing Wrong in Marketing
  • CMO Panel: What Keeps CMOs Up at Night
  • 3 Marketing Practices to Start and Stop Immediately
  • AR/PR Pitch Perfect: How to Interact with Journalists and Analysts

The Speakers

The movement leaders.

Previous speakers include Dan Lyons, Thomas Middleditch, Mia Mends, R “Ray” Wang, Lori Wizdo, Mike Ettling, Karen Cariss, Mark Stelzner, Elaine Orler, Alisa DiStaso, Howard Tarnoff, Bret Starr, Steve Boese, Susan Strayer LaMotte, Josh Bersin, Madeline Laurano, and many others.

InfluenceHR 2017 speakers are being finalized. If you know someone who would be a great speaker for this year’s event, please submit their name via the link below.

In the meantime, check out the speakers we had in 2016.

View 2016 Speakers

The Awards

The sweet smell of recognition.

This year, we’re shaking things up. We’ll recognize the campaigns of the mad marketers who’ve achieved the highest level of creative excellence in HCM tech marketing. Oh, yes, they’ll have their day in the sun.

A panel of independent industry experts will evaluate each entry. The number of awards will be determined by the judges based on the caliber of the work received in each category.

Our Best in Show award will be given to the top overall creative campaigns, as voted upon by our panel. The winners’ work will be displayed in our Portfolio Hall during InfluenceHR. Select categories will be eligible for People’s Choice voting during the event. You won’t want to miss this.

Categories Include:


  • Best New Visual Identity
  • Best Website


  • Best Video Ad
  • Best TV/Radio Ad
  • Best Print Ad
  • Best Direct Mail Piece


  • Best Integrated Campaign
  • Best Advocate Campaign
  • Best Public Relations Campaign
  • Best Experimental Campaign

Know a company that deserves some recognition? We will be accepting award submissions very soon. For now, shoot us a note below and our team will reach out.

The Location

Where the revolution begins.

Once again, we’re in the same location as the HR Technology® Conference & Exposition, but this year we’re in Vegas (baby).

The Venetian® Las Vegas

3355 S. Las Vegas Blvd.
Las Vegas, NV 89109

2017 Hotel Recommendations

Our event partners — HR Technology Conference & Exposition® and Connections Housing — offer you the lowest room rates during the event and guarantee your room. Don't wait to book your hotel room!

Due to the size and popularity of our events — rooms will fill quickly.

The Venetian® Las Vegas*

3355 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-414-1000

The Palazzo*

3325 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-607-7777

The Mirage**

3400 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-791-7111

*A limited block of rooms is being held until Sept. 15, 2017, or until the block is sold out.
**A limited block of rooms is being held until Sept. 22, 2017, or until the block is sold out.

View More

Don’t see what you’re looking for? Luckily, Las Vegas is never short on options. The hotels below are within walking distance of the event and should have a little something for everybody. Enjoy your trip!

The Bellagio

3600 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 888-987-6667

Caesars Palace

3570 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 866-227-5938

The Cosmopolitan

3708 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 702-698-7000

Wynn Las Vegas

3131 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 702-770-7000

The Sponsors

This is your chance. Don’t blow it.

We had a packed house last fall, and we expect the same again this year. And if the after-party doesn’t blow you away, we have a lineup that’s going to change HCM marketing forever.

We’re giving sponsors front-row access to the most distinct group of marketers in the HCM space. This year, we’re challenging the HCM marketing status quo. Premeditated chaos. Remorseless disruption. It’s happening.

We’ve designed multi level sponsor packages and a la carte options to give your brand maximum exposure. What are you waiting for?

Download the sponsorship kit today to better position your brand.

Download Kit

A limited number of sponsorships are available for 2017. With an expected crowd of more than 200 CEOs, CMOs, CROs, founders, investors, and entrepreneurs joining us in Las Vegas for InfluenceHR, we expect another sold-out event this year.

InfluenceHR Is The Starr Conspiracy’s Fault

We’re to blame for this mess.

You can blame The Starr Conspiracy for InfluenceHR. This year, our rebellious advertising agency is taking a future-looking approach at the insights, challenges, and perspectives that drive the HCM technology industry. We’ll present the most advanced and cutting-edge marketing trends, metrics, and programs industry leaders are using to capture market share and drive demand. And, this year, it’s all going down at The Venetian® Las Vegas.

HCM marketers will come as they are and leave ready to take on the world (or destroy it). We’re inviting you to join the movement at The Venetian® Las Vegas, Oct. 9–10, 2017.

the starr conspiracy
Join the Movement

Connect with The Starr Conspiracy on the Interwebs

You’re going to want to stay in the know.

Easter eggs. Hidden treasures. Discount alerts. All will be revealed on our social channels.

Include the hashtag #InfluenceHR on all your posts about the conference. See what happens.

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