InfluenceHR

In one day, InfluenceHR spills marketing secrets to CEOs, CMOs, and customer-facing executives who market and sell to the HR buyer.

Marketing Awards: Recognizing the High Velocity Brands in HCM Marketing

Agenda: One Day That Is Going to Make a Difference

Welcome to InfluenceHR

InfluenceHR is not your typical conference.


We share actionable insight into how to target the HR buyer. Whether you are a CEO, CMO, or VP, our speakers and panelists will change your perspective on sales and marketing. B2B marketing is changing rapidly, and we prepare you for what’s just around the corner.

We’ll spend one day pulling back the curtain on HCM marketing. Screw buzzwords and meaningless jargon. We’re talking about the way our industry really works so you can focus on market share and competitive advantage.

For one day, you’ll have exclusive access to HR buyers, market-leading analysts and influencers, and trailblazing peers. The panelists and speakers are heading up their own companies’ strategies, so they know what they’re talking about. From enterprise-level market domination to startup innovation, we’re going to have it all. And so can you.

 

Why Attend InfluenceHR?

100% of InfluenceHR attendees surveyed would recommend the event to a colleague. Find out why.

Rare confluence of thought leaders and innovators in HR technology. Not to miss.

Rob Garcia, Founder, ConnectUp

This is by far the most strategic conference for HR technology marketers on the face of the earth. Do not miss it.

Mark Lange, HR technology CMO

InfluenceHR is just that … a proven pool of peers with amazing insightful thought leadership and high-value content to share with those engaged in influencing HR. And, IMHO, not to be missed.

Howard Tarnoff, SVP, Ceridian

In the HR technology industry, change is constant and relentless, thus necessitating new ideas and approaches for buyer connectivity. InfluenceHR is the go-to venue for industry marketing and sales executives to learn from peers, leaders, influencers, and employers. It's an event you won't want to miss.

Mark Stelzner, Founder/Managing Principal, IA-HR

InfluenceHR is consistently unique. The event is a must attend if you market to HR buyers. You’ll walk away from the day with points of view from analysts, subject matter experts, vendors, and, most important, buyers. There is no other gathering you can go to that combines these perspectives that will accelerate your go-to-market strategy.

Josh Schwede, Executive Vice President, QUEsocial

Great insight into the HCM market, marketing and buying behaviors of prospects and clients!

If you want amazing insight into today's HR buyer, InfluenceHR is the perfect conference to attend. Plus, you will get to share ideas with other HR marketers in your same situation ... trying to break through!

This is the only event of its type. Where else can you get marketing advice from HCM industry insiders? Worth every penny.

InfluenceHR is the place to go to get both insight into the HR professional's mindset and the best way of delivering the right message to them.

InfluenceHR combines strategic planning with practical recommendations to be implemented today.

A no-fluff event that challenges your marketing strategies

InfluenceHR was a perfect blend of strategy process and execution. I'll be back next year to progress my technology solution.

This conference is a must-attend for people who market and sell HR solutions and technology.

Influence HR is the most important conference for HR marketers. The ideas and discussions that happen at InfluenceHR provide insights to the industry that you can't find anywhere else.

Uncovering the wisdom hidden in most conferences behind selling and posturing InfluenceHR gets to the truth with the people that live in HR. If your audience is in HR, this is a place to learn about them — the people you will be talking with and working with.

If you want to know what's going on with the future of HR technology products and marketing, you must attend this show.

Over 200 HR technology executives in marketing, sales, strategy, and business development attended last year.

Our agenda is full of content that HCM-industry executives want: in-depth buyer research, marketing strategies and segments, and insights about brand awareness, demand generation, and marketing technology.

In one day, you can transform your marketing strategy with challenging perspectives, provocative ideas, and disruptive thinking.

Fall 2015 Agenda

One day that makes a difference.


InfluenceHR brings you speakers and panelists who are dealmakers, rising stars, and profit drivers. These sessions offer you exposure to strategies that have worked and closed deals.

  • Learn how to differentiate in the new peer-to-peer economy.
  • Understand the new market opportunities for HR technology in China.
  • Get access to the latest HR technology brand and HR buyer research.
  • Learn how the salesforce.com platform is impacting HR technology directly from Salesforce and vendors that have built on the Force platform.

 

Keynote
Speaker
Panel
Awards
Break

Time Session Title / Speaker(s)
8:00am Break
Registration Opens and Breakfast
8:30am Speaker
Opening Remarks
George LaRocque
8:45am Keynote
Keynote Session: Disrupting Digital Business: The Post Sales, On Demand, Attention Economy Is Here
R Ray Wang
We’re standing at the dawn of a digital business revolution, but we barely realize it. As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. From how we interact with each other to how we engage with organizations, the shift is right in front of us. However, organizations usually react to change by denying, delaying, and disparaging — a key reason why 52 percent of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000.
 
Digital business disruption is no longer an option—it’s a necessity. Social, organizational, and technology shifts require a new way of thinking about business, one that leverages a digital DNA to deliver experiences and outcomes, and to transition from selling products to keeping brand promises. Learn how digital transformation allows you to use digital to disrupt instead of become one of the disrupted
 
Join R "Ray" Wang (@rwang0), head of Silicon Valley-based Constellation Research and best selling author of the Harvard Business Review Press book, Disrupting Digital Business, as he shares practical guidance on how to disrupt and transform in any industry
9:45am Panel
Launching HR Technology on the Salesforce Platform

Join executives from Salesforce, Lumesse, and Cornerstone OnDemand as they discuss the strategic opportunities and challenges related to launching HR technology built on the Salesforce platform.

10:20am Break
Networking Break and Refreshments
10:30am Speaker
The Future of HR – How Technology is Helping Re-Invent HR
Mike Ettling
Join Mike Ettling, president, HR line of business SAP SuccessFactors to learn how he sees the future of HR and HR technology globally. Mike will address trends changing HR today and how businesses are approaching HR transformation. He’ll also share his view on the importance of the second “S” in SaaS – today’s solutions aren’t just about the software, you have to consider service, support, operations and more.
 
11:10am Panel
HR Tech goes to ASIAPAC
11:50am Awards
Lunch – and Brand Power and Brand Velocity Awards
12:30pm Panel
HR Tech Investor Panel

Hear from this panel of seasoned HR technology investors about what they look for in HR technology firms and the product segments they’re focused on.

1:00pm Panel
HR Buyers Tell It Like It Is
Mark Stelzner
1:45pm Panel
2015 HR Technology Vendor Brandscapes Revealed

The Starr Conspiracy Intelligence Unit unveils new, updated brandscapes for 10 HR technology segments.

2:00pm Speaker
Closing Remarks
George LaRocque

 

Register Promo

Speakers

For one day, we’re bringing you the business leaders who found the edge in their marketing.


Previous speakers include Lori Wizdo, Elaine Orler, Marc Maloy, Mark Stelzner, Paul Hebert, James Thomas, Howard Tarnoff, Mark Organ, Bret Starr, Steve Boese, Susan Strayer LaMotte, Josh Bersin, Mike Volpe, Madeline Laurano, and many others.

Keynote
R Ray Wang
CEO, Principal Analyst, Author
Constellation Research, Inc.

R "Ray" Wang is the Principal Analyst and CEO at Constellation Research, Inc. He's also the author of the popular enterprise software blog "A Software Insider’s Point of View". With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray's a prominent key note speaker and research analyst working with clients on engagement strategies, social business, customer experience, and decision management. He advises Global 2000 companies on business strategy and technology selection. Ray is quoted regularly in Harvard Business Review, The Wall Street Journal, Forbes, Bloomberg, Reuters, IDG News Service, and other media outlets around the world.

Mike Ettling
President: HR Line of Business, SAP
SAP
Mike Ettling
President: HR Line of Business, SAP
SAP

A seasoned executive with global experience in human capital and financial management, Ettling leads the HR line of business, which includes the leading cloud solutions from SuccessFactors, an SAP company, and the SAP® ERP Human Capital Management solution. In this capacity, Ettling oversees the more than 17,000 customers worldwide that use them. He reports to Robert Enslin, member of the SAP Executive Board and president of Global Customer Operations for SAP.

Ettling is the former chief executive for NGA Human Resources, a multimillion global HR and payroll services provider. At NGA, Ettling managed relationships with leading HR technology companies and successfully guided many of the world’s largest companies in finding HR solutions that fit their business needs. 

Prior to NGA, Ettling was vice president of Global Business Process Outsourcing for Unisys, where he led the business and delivered cutting-edge technology to blue-chip clients across the globe. He held various executive roles for Unisys, including managing director for Australia and New Zealand and vice president of Outsourcing for Asia Pacific and Europe, Middle East, Africa. Ettling also previously served as vice president and managing director for Synstar, plc., a private-equity owned European technology business, where he grew profits by 43 percent. His extensive career in IT and software also included several senior executive roles at EDS. Ettling began his career at KPMG, where he was involved in launching the South African Futures Exchange.

Ettling was recently named to the HRO Today 2014 Superstars list, which recognizes the top leaders of HR annually. He was awarded the ‘Global Thought Leader of the Year 2012’ by the HROA recognizing his innovative contribution and influence around HR transformation and the HRO industry as a whole.

Ettling’s early career began in his native South Africa. He holds a Masters in Finance from the London Business School, UK, is a graduate of the University of Witwatersrand, South Africa, and a member of the South African and English Institutes of Chartered Accountants.

Karen Cariss
CEO and Founder
PageUp
Karen Cariss
CEO and Founder
PageUp

Karen Cariss is one of the founders of the award-winning global talent management software provider, PageUp. A key driving force behind the company's success, she sets its strategic direction as well as ensures synergies across all its divisions. Cariss has been lauded as one of the HR technology industry's exceptional entrepreneurs, having raised $10M in growth equity for her company in 2012.

Cariss' extreme passion for the company is evident in her work and attitude, which has been publicly acknowledged by being listed as 28th on BRW's Top 50 Female Entrepreneurs in June 2006 and winning the Ernst and Young 'Young Entrepreneur of the Year' for 2008 and the Victorian Telstra Women's Business Award in 2009. She is formally qualified with a Bachelor of Applied Science and Honours in Science.

Born in Australia, Cariss experiences talented Southeast Asia first-hand. She currently resides in Singapore with her family.

Paul Burrin
Chief Marketing Officer
FairSail
Paul Burrin
Chief Marketing Officer
FairSail

Paul Burrin is a progressive business development and modern marketing executive.  He is the Chief Marketing Officer at Fairsail, a rapidly growing global cloud HR software company, transforming the workforce experience for mid-size organizations. His career started with Oracle as a product marketing manager, rising to become SVP for global corporate marketing before leaving to head marketing at Chordiant Software, one of the first organizations to focus on transforming the customer experience.  He was subsequently headhunted to drive growth and global demand at Hyperion, helping the company become the leader in Enterprise Performance Management and being successfully acquired by Oracle. With the growing interest in cloud computing, he joined Citrix’s SaaS division to lead content marketing, social media and communications for the market renowned GoToMeeting, GoToMyPC, and other collaboration products.   Here he gained considerable expertise regarding the forces changing the nature of work, the workplace and the rise of the modern workforce. Paul remains an active blogger, editor, commentator and contributor on how these changes are having a profound impact on both our professional and personal lives, requiring a fundamental, potentially disruptive, shift in management, leadership styles and technologies in order to keep people and teams engaged by delivering consistently great workforce experiences.

Amy Meyers
Manager, Benefits Service Center
Ameren Services
Amy Meyers
Manager, Benefits Service Center
Ameren Services

Amy is responsible for the operations and delivery of employee benefits and programs for Ameren’s 8,200 employees and 10,000 retirees.  During her nine years at Ameren, she has led or been involved in efforts to identify and implement outsourcing partners for benefits delivery, auditing, actuarial, benefits consulting, relocation, and employee recognition.  She is currently leading the development and execution of Ameren’s HR technology roadmap.  Prior to Ameren, Amy spent seven years at Hewitt Associates involved in benefits administration.

Amy earned a B.S. in business from Miami University in Oxford, OH and a MBA from Washington University in St. Louis, MO.  She is an active volunteer for the United Way of Greater St. Louis.

Mark Stelzner
Founder/Managing Principal
Inflexion Advisors
Mark Stelzner
Founder/Managing Principal
Inflexion Advisors

Mark is the founder and managing principal of Inflexion Advisors, applying over 20 years of experience in the implementation of internal and external HR transformational initiatives for public and private sector clientele worldwide. Over his career, Mark has brought more than $3.5 billion worth of value to his clients and employers.

A highly sought-after voice in the industry, Mark has been featured by The Wall Street Journal, The New York Times, Forbes, CNN, and NPR. Mark is a graduate of the University of Texas at Austin and resides in San Francisco, Calif.

George LaRocque
Director, Go-to-market Services
The Starr Conspiracy Intelligence Unit
George LaRocque
Director, Go-to-market Services
The Starr Conspiracy Intelligence Unit

George is known as the leading strategist and go-to-market consultant for B2B HR-related technology and the human capital management (HCM) marketplace. George has personally launched market-leading B2B HR technology brands to profitability, funding, or both. He is founder and conference chair of the InfluenceHR conference, where vendors marketing and selling to the HR buyer learn to transform their marketing strategy. George is also founder of the #hrwins reports on innovation in HR technology. He has more than 20 years of general management, marketing, sales, and sales management experience, and more than 10 years of experience building companies that provide cloud-based software via the Software-as-a-Service model.

David Shadovitz
Editor
Human Resource Executive® magazine
David Shadovitz
Editor
Human Resource Executive® magazine

David, editor, and co-publisher of Human Resource Executive®, a leading magazine for executives in the human resource profession, has more than 25 years of experience in publishing. He also serves as vice president of editorial for the LRP Magazine Group, publisher of Human Resource Executive® and Risk & Insurance magazines.

David joined the LRP Magazine Group in 1987 and worked on the startup of both publications. Previously, he was editor-in-chief of Gordon Publications’ Computer Dealer magazine. In addition, he has held senior editorial positions for several industry magazines.

He is a recipient of a number of editorial awards, including three Jesse H. Neal Editorial Achievement Awards.

In 1996, David was inducted into the National Academy of Human Resources, one of the HR profession’s most prestigious awards.

Steve Smith
Partner
The Starr Conspiracy Intelligence Unit
Steve Smith
Partner
The Starr Conspiracy Intelligence Unit

Steve is a partner at The Starr Conspiracy, a strategic marketing and advertising agency that focuses on strategy, brand development, demand generation, and digital media for enterprise software companies. The agency has worked with hundreds of HR technology software and services clients since 1999 — from early stage startups to established industry leaders. He’s also chief of The Starr Conspiracy Intelligence Unit, an experienced team of thought leadership and research experts who deliver strategic guidance and big ideas you need to improve marketing results and truly connect with buyers. Steve has developed industry-leading brand and message positions for many category leaders in enterprise software and authored hundreds of white papers and research reports on HR technology and human capital management topics. He’s also a former newspaper journalist and HR communications consultant for enterprise-class companies in healthcare, transportation, energy, and commercial real estate.

Jonathan Goodman
Managing Director
The Starr Conspiracy Intelligence Unit
Jonathan Goodman
Managing Director
The Starr Conspiracy Intelligence Unit

Jonathan is the managing director of The Starr Conspiracy Intelligence Unit, the advisory, consulting, and research arm of The Starr Conspiracy, the leading strategic marketing and advertising agency serving enterprise software and services companies. Jonathan has consulted and delivered services across the entire spectrum of brand, message, and promotional programs for dozens of clients that have changed their destinies for the better. Today, he’s responsible for all aspects of the Intelligence Unit’s growth, profitability, service innovation, and client delivery.

Jonathan earned a B.A. in philosophy from Southwestern University in Georgetown, Texas, a nationally recognized liberal arts university.

Lance Haun
Practice Leader
The Starr Conspiracy Intelligence Unit
Lance Haun
Practice Leader
The Starr Conspiracy Intelligence Unit

Lance Haun is practice leader of thought leadership and industry positioning at The Starr Conspiracy Intelligence Unit, the research, consulting, and publishing arm of the marketing and advertising agency focused on the enterprise software and services space. Formerly, he was an editor at ERE Media, an HR and recruiting trade publication and conference company, for three years. He also wrote the Your HR Guy blog on Vault.com for more than two years. His background includes seven years of HR experience (primarily as a recruiter, generalist, and manager) and six years of social media and blogging experience in the HR/recruiting sphere. He has been featured on the Harvard Business Review blog, BNET.com, and MSNBC.com, and in The Wall Street Journal, HR Magazine, Workforce Magazine, and Fast Company. He has been a regular contributor at ERE.net, TLNT.com, and SourceCon.com.

Marketing Awards

Marketing makes a difference in HCM, and it’s time to celebrate the companies that lead the pack.

Marketing makes a difference in HCM, and it’s time to celebrate the companies that lead the pack. The InfluenceHR Marketing Awards recognize the best HCM brands — both the powerful and the emerging — in 10 distinct categories. Be part of the excitement this fall in Las Vegas.

Two awards will be given out to top performing brands for Brand Power and Brand Velocity, respectively, in each of the following 10 categories:

  • HCM
  • SMB-focused HCM
  • Employee Engagement
  • Talent Management
  • Talent Acquisition
  • Pre-hire Screening
  • Learning
  • Wellness
  • Benefits
  • RPO

The Brand Power Award is awarded based on the same methodology used in our Vendor Brandscape Reports ™. It recognizes vendors with the highest level of brand awareness, message focus, market position, and competitive strength. Recipients of the Brand Power Award are current market leaders.

The Brand Velocity Award is awarded based on the company’s trajectory as defined in our Vendor Brandscape Report ™ methodology. This award recognizes vendors whose brands are emerging rapidly and in alignment with leading industry trends. 

Research is under way in each of the categories listed. To get your brand included in our briefing process, give us some basic information here:

Sponsors

Our sponsors are experts themselves.


Each one of these sponsors has a secret to share, and for one day, they’re giving up the goods.

Influencer

Location

So you know where to find us.


Here’s what you need to know for this fall.

InfluenceHR Fall 2015 will take place at:

Mandalay Bay
3950 Las Vegas Blvd. South
Las Vegas, NV 89119
Phone: 877-632-9001 702-632-9000

Reservation Details:

Please contact us at 360-402-4547 or events@reddogevents.com for assistance in making hotel reservations.

Discounted hotel rooms will be available at Mandalay Bay for all attendees.

Rate: $209 single/double + taxes
Group Code: SLRP5
$15 Resort fee + taxes
See more at: http://www.hrtechnologyconference.com/travel.html

Please contact us at 360-402-4547 or events@reddogevents.com for reservation assistance. Reservations can also be made online by using the reference group code SLRP5.

 

If you have questions about making a reservation for InfluenceHR or need to know how to find Mandalay Bay Hotel & Casino, please contact RedDog Events at 360-402-4547

 

Brought to You by...

There’s a new era of enterprise technology that can finally unleash the full promise of human potential. If you’re on board, we’re ready to get you there.


The Starr Conspiracy Intelligence Unit (TSCIU) delivers growth-oriented strategy, research, and advisory services, providing the guidance and key insights you need to grow market share and increase profitability. Let’s face it: The protectors of the status quo in marketing fall back on outdated formulas that won’t deliver growth and aren’t sustainable. We’ve seen it before and that approach to marketing is dead.

TSCIU takes your business as personally as you do and we will challenge you to shift your perspective. Most important, we deliver marketing clarity so you can make decisions with confidence.