Digital Marketing Strategies
Moderator:Kevin Mangum, The Starr Conspiracy
Panelist:Kevin Mulrane, Vice President of Global Revenue Operations, Madison Logic
Account-based marketing (ABM) is an essential part of any B2B marketer’s tool set. Because buying committees are larger and more diverse than ever, transforming the formerly linear buyer’s journey to a multidirectional maze. We’ll talk about why ABM is quickly becoming a crucial marketing strategy organizations are currently adopting. You will learn how it can make your organization more successful at driving revenue.