InfluenceHR 2018: Rules of the Revolution

Are You with Us?

The time is now. The HCM marketing revolution is upon us.

But let’s not get too carried away. History shows that revolutions only work when you’ve got an insider on your team. You need to know the rules before you can break them. That’s why we’re here.

We’re here for the rebels like us. The rebels with a cause: the systematic annihilation of the “what we’ve always done” mentality. Are you with us?

Join the movement at The Venetian® Las Vegas, Sept. 10–11, 2018.

What is InfluenceHR?

InfluenceHR is an exclusive two-day event where HCM marketing innovators are presented with the most advanced marketing trends, metrics, and programs known to drive results in HCM. Immediately preceding the 2018 HR Technology® Conference & Exposition, InfluenceHR provides unparalleled access to key influencers and marketing leaders from the brands making the most noise in HCM today. The HCM revolution is here. Are you ready?


The Agenda

We listened to you.

We went all-in and let you set the agenda. Thanks to you, our 2018 sessions are chock-full of next-level strategies and execution methods that will take HCM marketing where it’s never gone before.

Gaze upon the InfluenceHR agenda below in all its majesty.

  • Track A
  • Track B

InfluenceHR is held Sept. 10–11, immediately preceding HR Tech. Day one of InfluenceHR begins at noon and concludes at 5 p.m. with a cocktail hour to honor our 2018 award winners.

Day two begins at 9 a.m. with our infamous breakfast bar — adult beverages included — and concludes at 1 p.m. with closing remarks from The Starr Conspiracy.

Agenda topics, speakers, and schedule are subject to change prior to the event.

What High-growth Organizations Do Differently

Bret Starr gives an in-depth look at where we are in the HCM 2.0 arc and what comes next.

New and Disruptive Technology: Tech That Will Change B2B Marketing
Customer Engagement: Marketing to the Audience You Already Have a Relationship With
Bring Your Brand Voice to Life: How Content and Creative Can Sell Your Story
What Are We Doing Wrong? Why Your Leads Aren't Converting.
Creating a Timeless Brand: How to Develop a Visual Strategy and Avoid Cookie-cutter Trends
Competitor Brand Audits: How Routine Pulse Checks Can Positively Impact Your Brand
#Goals: Aligning Sales and Marketing to Reach Your Business Goals Faster
Amplify Your Pipeline with PR

Agenda topics and speakers are subject to change.

2018 HCM Buyers Panel: Ask Us Anything!
Talent Management: A Category at a Crossroads
Hidden Life of HCM Software Buyers: A Research Presentation of Buyer Habits
2018 HCM Investment Trends
HCM Universe Map
What to Do with $7 Billion? Financial Investment Landscape
Blockchain Visions: What Crypto Might Mean for the Future of HCM

The Speakers

Innovators of the Industry.

Join the HCM innovators at InfluenceHR. 2018 speakers are currently being finalized, but it’s not too late to grace our stage. Do you know someone who should be on our agenda? Submit their name below.

Don’t be shy — we’re all friends here.

In the meantime, check out some of our past speakers. They're great.

Previous speakers include Dan Lyons, Thomas Middleditch, Josh Bersin, Mark Stelzner, Steve Goodman, Bret Starr, Steve Boese, Susan Strayer LaMotte, Stephanie Camp, Scott Rigby, Deborah Quazzo, and many others.

The Awards

Leaders of the new school.

This year, we’ll recognize the campaigns of the creative rebels and marketing revolutionaries who’ve achieved the highest level of creative excellence in HCM tech marketing. The time has come for your evil genius to claim its day in the sun. Show us what you’re working with.

A panel of independent industry experts outside of The Starr Conspiracy will evaluate each entry. The number of awards will be determined by the judges based on the caliber of the work received in each category.

Our Best in Show award will be given to the top overall creative campaigns, as voted upon by our panel. The awards will be displayed in our Portfolio Hall during InfluenceHR and select categories will be eligible for People’s Choice voting during the event. You won’t want to miss this.

Categories Include:


  • Best New Visual Identity
  • Best Website


  • Best Video Ad
  • Best TV/Radio Ad
  • Best Print Ad
  • Best Direct Mail Piece
  • Best Experiential Campaign


  • Best Integrated Campaign
  • Best Public Relations Campaign

Know anyone leading the way in HCM marketing who deserves some shine?

Submit Award Application
Submit Award Application

The Location

Where the movement begins.

We’re back under the beautiful and bright lights of the Las Vegas strip, immediately preceding the 2018 HR Technology® Conference & Exposition.

The Venetian® | The Palazzo® | Sands® Expo

3355 S. Las Vegas Blvd.
Las Vegas, NV 89109

Hotel Reservations

Our event partners at the HR Technology® Conference & Exposition and Connections Housing have teamed up to offer the lowest room rates possible for our guests. Due to the size and popularity of our events, rooms will fill quickly. Don’t mess around.

The Venetian® Las Vegas*

3355 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-414-1000

The Palazzo®

3325 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-607-7777


The Sponsors

Exclusive access has been granted.

InfluenceHR set record attendance again last year, and we expect the conference to grow even more in 2018. Our unique mix of industry expertise and creative ability provides rare access to key influencers, senior-level innovators, and decision-makers from across the HCM industry.

A limited number of sponsorships are available for 2018. With an expected crowd of more than 200 CEOs, CMOs, CROs, founders, investors, and entrepreneurs joining us in Las Vegas — we’re giving you exclusive front-row access to the most distinct group of marketers in the HCM space.

What are you waiting for?

About The Starr Conspiracy

Agents of the Revolution

You can thank The Starr Conspiracy for InfluenceHR. Each year, we bring our radical take on the insights, challenges, and perspectives that drive the HCM tech industry to present the most advanced marketing trends, metrics, and programs in the industry. We’re not your typical marketing and advertising agency — and we know it.

This is your chance to join the movement at The Venetian® Las Vegas, Sept. 10–11, 2018. Conformists, please stay home.

the starr conspiracy


Stay informed.

Follow The Starr Conspiracy on social media to keep up with the latest InfluenceHR news and info. You won't be disappointed — all of our friends keep raving about how funny we are online.

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