It's Happening

InfluenceHR 2017: HCM Marketing Is Going to Change Forever

Are You Ready?

It’s happening. Finally. For years, HCM marketing has been building up to absolute disruption, and marketers can barely hold it together. HCM has the bug.

After InfluenceHR 2017, HCM marketing will never be the same. Are you prepared? Don't risk falling behind. Join the movement at The Venetian® Las Vegas, Oct. 9–10, 2017.

Oct 9-10

Register now to reserve your tickets!

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What is InfluenceHR?

InfluenceHR is a disruptive and exclusive two-day event for senior HCM marketers who want to stay on the leading edge of B2B marketing. Preceding the HR Technology® Conference & Exposition, InfluenceHR gives attendees access to key influencers, leading analysts, and decision-makers from the companies making the most noise in the HCM industry.

The Agenda

It’s here. Finally.

We listened to you – our 2017 agenda is chock-full of next-level strategies and execution methods that will help you take HCM marketing where it’s never been before. What are you waiting for? Gaze upon the InfluenceHR agenda below in all its majesty.

  • Monday, Oct. 9
  • Tuesday, Oct. 10
12:00 PM
12:00-12:30 PM Break
Event Registration and Check-in
12:45 PM
12:45-12:55 PM
Opening Remarks from Bret Starr
1:00 PM
Track A
1:00-1:50 PM Speaker
HCM 3.0: Where Does the Next Leap Occur?
Speaker

Bret Starr, Founder and CEO, The Starr Conspiracy

Bret Starr gives an in-depth look at where we are in the HCM 2.0 arc and what comes next.

Track B
1:00-1:50 PM Speaker
Road Maps to Revenue
Speaker

Sarah-Beth Anders, Product Marketing, LinkedIn

The "who, what, when, where, and why" of product marketing.

2:00 PM
Track A
2:00-2:50 PM Speaker
Total Cost of Ownership: Claiming the High Ground
Speaker

David Wilson, CEO, Fosway Group

The competitive market place for Cloud HCM solutions is driving massive investments from Enterprise leaders as well as innovative start ups. But in the quest for sales numbers, have we missed something critical; what do these systems really cost customers to run, and are there fundamental differences in the cost profiles between leading vendors?

Track B
2:00-2:50 PM Session
The Importance of Choice Factor
Speakers

Jonathan Goodman, Chief of Intelligence Unit, The Starr Conspiracy
Gary Gigot, CEO and Co-founder, Vennli

Identifying the most important aspects of your company’s message to achieve true differentiation among your competitors.

3:00 PM
Track A
3:00-3:50 PM Speaker
Why HCM Startups Fail
Speakers

Bret Starr, CEO and Founder, The Starr Conspiracy
Steve Goodman, CEO, Restless Bandit

A breakdown of the common failure points and patterns we have witnessed time and time again that cause many HCM startups to wither on the vine.

Track B
3:00-3:50 PM Speaker
Rethinking Analysts and Influencers
Speaker

George LaRocque, Principal Analyst & Founder, #HRWins

The traditional analyst model has been disrupted and the thin lines between analysts, influencers, and consultants are blurred. George LaRocque demystifies analyst relations and shares secrets from the analyst playbook to help you understand how to get the most from this changing group.

4:00 PM
Track A
4:00-4:50 PM Speaker
2017 Human Capital Trends
Speakers

Brad Sutton, Vice President, Solution Provider Services, Bersin by Deloitte
Deborah Quazzo, Founder and Managing Partner, GSV Acceleration

Hear directly from leading investors in HCM technology regarding how they evaluate opportunities, work with management teams, and what their expectations are for success.

Track B
4:00-4:50 PM Speaker
New Frontiers in Digital Marketing
Speakers

Marc Stewart, Director of Digital Media, The Starr Conspiracy
JJ La Pata, Technology Advisor and Digital Media Consultant, The Starr Conspiracy

If you’re not growing or shifting investment to your digital marketing efforts, you’re missing out. Find out what opportunities exist today, what industry-specific results are being driven, and what digital marketing technologies we’re excited to see in 2018.

5:00 PM
5:00-6:30 PM Break
Networking Happy Hour
7:00 AM
7:00-7:50 AM Break
Networking Breakfast Bar
8:00 AM
Track A
8:00-8:50 AM Speaker
2017 HR Tech Investment Insights
Speaker

Andrew Arno, Director, William Blair & Company

Where is the smart money going? Where are VCs and outside investors placing bets? We'll discuss investment trends with the leading financial analysis and insiders.

Track B
8:00-8:50 AM Speaker
Marketing Budget Benchmarks
Speakers

Kevin Mangum, Partner, The Starr Conspiracy
JJ La Pata, Technology Advisor and Digital Media Consultant

The latest research on HR Tech marketing budgets - where and how marketers are allocating their dollars for 2018.

9:00 AM
Track A
9:00-9:50 AM Panel
What's Next for Employee Engagement?
Moderator

Bret Starr, CEO and Founder, The Starr Conspiracy

Panelists

Stephanie Camp, VP of Strategy, Limeade
Scott Rigby, Founder and CEO, Immersyve
Taro Fukuyama, CEO, Fond

Evaluating the current employee engagement landscape and identifying where the market for platforms and point solutions goes next.

Track B
9:00-9:50 AM Panel
Keeping Sync - Modern Sales Models and Departments
Moderator

Mark Mitchell, Partner, The Starr Conspiracy

Panelists

Beth Thornton, Executive Vice President of Sales, O.C. Tanner
Jason Scheckner, Vice President of Sales, HiredScore

A diverse panel of guests discuss the trends (good and bad) when it comes to sales models, staff, and the department’s relationship with marketing.

10:00 AM
Track A
10:00-10:50 AM Speaker
Who Is Today’s “HR Tech Buyer”?
Speakers

Steve Smith, Partner, The Starr Conspiracy
Mark Stelzner, Founder and Managing Principal, IA-HR
Patti Kittilstved, Owner and Consultant, THRIO Consulting

Presenting the latest market research on HR buyer attitudes, behaviors, and beliefs.

Track B
10:00-10:50 AM SPEAKER
Yes, PR Can Be Measured
Speakers

Tony Spangler, Director of Communications, The Starr Conspiracy
Malizy Scruggs, Media Relations Practice Leader, The Starr Conspiracy

Learn how PR can be measured in alignment with marketing and sales objectives and help you reach your radical buyer in this session led by The Starr Conspiracy’s accredited PR gurus.

11:00 AM
Track A
11:00-11:50 AM Panel
What Keeps CMOs Up at Night?
Moderator

Kristen Wright, CMO, Cielo

Panelists

Leela Srinivasan, CMO, Lever
Pam Boiros, Principal, Bridge Marketing Advisors

A roundtable discussion with CMOs from a wide range of HCM tech categories focused on brand, demand, and market share.

Track B
11:00-11:50 AM Panel
Selling Your Story
Panelists

Haley McBride, Director of Client Services, The Starr Conspiracy
Jonathan Irwin, Art Director, The Starr Conspiracy
Rachel Causey, Practice Manager, The Starr Conspiracy
Marc Stewart, Director of Digital Media, The Starr Conspiracy

It's not just about marketing a product. You have a story to tell and people need to hear it. Come hear our philosophy on the components needed to best 'sell' your story

The Speakers

Sarah-Beth Anders
Sarah-Beth Anders

LinkedIn
Sarah-Beth Anders
Sarah-Beth Anders
Product Marketing
LinkedIn

Bio coming soon!

Andrew Arno
Andrew Arno

William Blair & Company
Andrew Arno
Andrew Arno
Director
William Blair & Company

Andrew is a director on William Blair's Technology Investment Banking team, and is based in San Francisco. Andrew is focused on providing advice to HR technology companies and, more broadly, cloud-based businesses, having completed over 70 transactions, including M&A and equity offerings. Prior to joining William Blair in 2004, he was part of the technology investment banking team at WR Hambrecht + Co. and began his banking career at The Shattan Group LLC, a boutique investment bank focused on private equity placements.

Andrew is a graduate of Columbia University and the Haas School of Business at University of California, Berkeley. Andrew lives in Piedmont, Calif., with his wife and two children.

Pam Boiros
Pam Boiros

Bridge Marketing Advisors
Pam Boiros
Pam Boiros
Principal
Bridge Marketing Advisors

Pam Boiros is a learning industry veteran with deep experience in corporate learning systems and content. She is a passionate speaker about the role technology plays in enhancing the learning process, enabling more engaging learner experiences, and delivering better business results for organizations.

Stephanie Camp
Stephanie Camp

Limeade
Pam Boiros
Stephanie Camp
VP of Strategy
Limeade

Stephanie leads strategy for Limeade. She pioneered digital and social marketing for Microsoft’s Xbox and mobile teams, and she led marketing teams at doxo and Reuters. Stephanie earned her MBA from the Wharton School of the University of Pennsylvania and her B.A. from Columbia University. Outside of work, Stephanie enjoys spending time with her family.

Rachel Causey
Rachel Causey

The Starr Conspiracy
Rachel Causey
Rachel Causey
Practice Manager
The Starr Conspiracy

Rachel is a practice manager of content development in The Starr Conspiracy Intelligence Unit. She specializes in bringing bold and creative flair to client messaging and helping clients develop strategic thought leadership and compelling content.

With experience in global nonprofit communications and a degree in English from Texas Christian University, Rachel loves collaborating with team members to orchestrate content, design, and media to create powerful campaigns. When she’s not helping clients craft market-disrupting messages, she can probably be found walking her (mostly) lovable golden retriever, C.J.

Taro Fukuyama
Taro Fukuyama

Fond
Taro Fukuyama
Taro Fukuyama
CEO
Fond

Taro co-founded Fond (formerly AnyPerk) in 2012 and serves as the Chief Executive Officer. Born and raised in Tokyo, Taro is a Y Combinator graduate and part of the first Japanese team ever to be admitted to the program.

He studied Law at Keio University in Tokyo and was named one of Business Insider’s “Silicon Valley 100: The Coolest People in Tech Right Now.”

And yes, he helped found Fond in a Taco Bell parking lot.

Gary Gigot
Gary Gigot

Vennli
Gary Gigot
Gary Gigot
CEO and Co-founder
Vennli

Gary is passionate about enabling businesses to develop strategies based upon customer insights. Gary is the co-founder of Vennli.

Gary has experience with SaaS companies (e.g. Sesame Communications, Docusign) and prior experience as an investor and board member of Aprimo, the leading marketing management software company. His operating experience includes marketing leadership at Microsoft (VP, Marketing) and Visio (CMO) as well as 16 years in the advertising industry.

Gary is the benefactor of the Gigot Center for Entrepreneurship at the University of Notre Dame.

Jonathan Goodman
Jonathan Goodman

The Starr Conspiracy
Jonathan Goodman
Jonathan Goodman
Managing Director
The Starr Conspiracy

Jonathan leads The Starr Conspiracy’s consulting and strategy practices — a team known as the Intelligence Unit (IU). Companies that plan to stoke a market revolution — and deploy next-level marketing — first require clear thinking and good counsel. That’s where the full-service digital agency’s team of world-class consultants, researchers, market analysts, PR professionals, and writers do their thing. Industry innovators in marketing, sales, and product leadership engage the IU for the kind of industry insights and growth-orientated strategy they can’t find anywhere else. And they keep working with The Starr Conspiracy to execute across brand and digital.

Jonathan is a regular speaker at InfluenceHR and was recognized in the #Engagement101 for his contributions to Employee Engagement. When he’s not plotting the future of enterprise software with clients, Jonathan spends his time with his wife and two children in Fort Worth, Texas.

Steve Goodman
Steve Goodman

Restless Bandit
Steve Goodman
Steve Goodman
CEO
Restless Bandit

Steve is both a partner at Toba Capital, a $500 M venture fund, where he focuses on HR technology and the CEO of Restless Bandit, a company that provides talent discovery solutions through data science and machine learning. He has been a part of the HR tech industry for 20 years, across four companies. His previous company, Bright, was a technology algorithm business that programmatically matched resumes to job requisitions to determine the fitness of incoming candidates. LinkedIn bought the company In 2014 for $130 million, and today Bright's technology powers LinkedIn's Talent Business. Previously, Steve had been vice president of business development for Skillsoft, the world's largest technology-based corporate learning company.

Jonathan Irwin
Jonathan Irwin

The Starr Conspiracy
Jonathan Irwin
Jonathan Irwin
Art Director
The Starr Conspiracy

Jonathan is an art director and designer at The Starr Conspiracy. His superpower is developing unique brands and concepts, and he loves taking a brilliant idea, making it tangible, and then seeing it in action.

Jonathan is a creative who is always asking “what if” questions, and loves to blend his arts background with business. He has a BFA in Visual Communication from the University of Texas at Arlington, and worked previously as an art director for boutique agencies in Dallas.

When he isn’t making jokes, doodling, or taking photos, you’ll find him playing music (guitar, ukulele, drums, or hand drums). Jonathan is a veteran musician and has played percussion in the Fort Worth reggae band Pablo and the Hemphill 7 for several years.

Whether it’s making music or generating ideas, Jonathan always pursues creative perfection with passion.

Patti Kittilstved
Patti Kittilstved

THRIO Consulting
Patti Kittilstved
Patti Kittilstved
Owner and Consultant
THRIO Consulting

Patti is the owner of THRIO Consulting, a boutique firm specializing in strategic talent management support for small to mid-sized companies. Patti is consistently recognized by business leaders, executives, and entrepreneurs for her ability to synthesize complex people challenges, pinpoint root cause concerns, and deliver creative solutions for improved performance. Progressing from an early career in the start-up wireless industry to senior-level strategic roles in global enterprise organizations, Patti has delivered progressive, business-impacting solutions that help organizations of all sizes achieve breakthrough results.

With a blend of human resources + creative communications experience, Patti is an expert at visualizing untapped potential and identifying creative pathways to drive improved performance. She intimately understands how progressive, yet pragmatic, talent management strategies and effective communications can deliver transformational results for businesses, their leaders, and their people.

JJ La Pata
JJ La Pata

The Starr Conspiracy
JJ La Pata
JJ La Pata
Technology Advisor and Digital Media Consultant
The Starr Conspiracy

JJ is a technology advisor and digital consultant for The Starr Conspiracy Digital Unit, where he bridges the ever-changing worlds of digital marketing and marketing technologies.

As a tech advisor, JJ helps companies implement, manage, and enhance their marketing technology stack, especially their customer relationship management systems (CRMs) and marketing automation systems. On the digital consultancy side, he creates, audits, implements, and executes on media plans for some of the agency’s largest and most disruptive clients.

George LaRocque
George LaRocque

#HRWins
George LaRocque
George LaRocque
Principal Analyst and Founder
#HRWins

George LaRocque, Principal Analyst and Founder of #HRWINS has more than 25 years in the HCM industry. A former practitioner in talent acquisition, talent management, and HR, he turned technology vendor executive for some of the market's largest brands. Now an HCM market analyst and advisor focused on users and developers of HR technology. Publisher of #hrwins research and reports on workforce trends and related innovation in tech. He helps employers understand the trends that are impacting their workforce today and in the future. He helps HR technology vendors with a unique perspective on the HR customers, the changing workforce, and their go-to-market strategies.

Kevin Mangum
Kevin Mangum

The Starr Conspiracy
Kevin Mangum
Kevin Mangum
Partner, Director
The Starr Conspiracy

Kevin is a partner at The Starr Conspiracy and managing director of the Digital Unit, which leverages its unparalleled industry insights and digital advertising acumen to help organizations maximize their investment in sales and marketing technologies, such as marketing automation platforms and advocate marketing platforms.

Kevin specializes in helping organizations eliminate waste in their digital processes to increase the velocity of opportunities as they flow through sales and marketing systems. Kevin also oversees the media planning and digital strategy teams, which are responsible for driving a significant percentage of the revenue generated from paid media in the HCM space.

Haley McBride
Haley McBride

The Starr Conspiracy
Haley McBride
Haley McBride
Director of Client Service
The Starr Conspiracy

As The Starr Conspiracy’s Director of Client Services, Haley brings incredible strength in bridging the gap between clients’ business objectives and the agency’s talents to create creative, cohesive campaigns that tell an impactful story while driving innovation in marketing strategy, client engagement, digital advertising, and brand-awareness generation.

Haley has spent time on the B2C side of advertising, where she learned the importance of managing budgets, negotiating the best deals, and high-touch account management. She’s also successfully directed national and global accounts for clients such as Harrah’s Casino, AT&T, Bimbo® Bread, and a multitude of enterprise software companies.

Haley is responsible for the agency’s development and execution of strategic and innovative digital advertising campaigns, in addition to managing day-to-day operations. Currently, she focuses on developing and maintaining strong relationships with current clients by understanding their business needs, communicating effectively, and maximizing results.

When she’s not focusing on the next best thing in the HCM space, she enjoys spending time with her husband, 4-year-old son, and 6-year-old lab. Her latest obsessions include college football, cinnamon gum, and the hunt for the best soup recipe on the planet.

Mark Mitchell
Mark Mitchell

The Starr Conspiracy
Mark Mitchell
Mark Mitchell
Partner
The Starr Conspiracy

Mark is a partner at The Starr Conspiracy and is based in Fort Worth, where he manages the agency’s sales and marketing efforts. Aside from being responsible for the growth of the agency, Mark brings his nearly 15 years of HCM marketing experience to bear by helping soon-to-be clients identify the marketing strategies and initiatives they must pursue in order to achieve their growth goals. A frequent speaker, his internal sales and marketing responsibilities allow him to offer both unique perspectives and personal experiences – keeping him both close to the work and aware of the larger trends within the HCM industry.

Attendees of last year’s InfluenceHR might remember Mark from his mutton-busting (Google it) interview with Thomas Middleditch.

Deborah Quazzo
Deborah Quazzo

GSV Acceleration
Deborah Quazzo
Deborah Quazzo
Founder and Managing Partner
GSV Acceleration

Deborah is the Founder and Managing Partner of GSV Acceleration, a venture capital fund investing in great entrepreneurs and their companies in the $55B learning and talent technology sector. GSV Accelerlation’s portfolio includes Andela, Clever, ClassDojo, Course Hero, CreativeLive, Degreed, Lightneer, Pluralsight, Raise, and Turnitin, among others.

Scott Rigby
Scott Rigby

Immersyve
Scott Rigby
Scott Rigby
Founder and CEO
Immersyve

Dr. Scott Rigby is founder and president of Immersyve, Inc, a research, consulting, and software company specializing in the psychology of video games and interactive technologies. He is also a veteran of both the ivory tower and interactive media development.

After earning his Doctorate in Clinical Psychology from the University of Rochester with a research emphasis on motivation, Scott spent eight years building internet games and interactive content for Sony, Time Warner, and Viacom, as well as online games based on major feature films such as AI: Artificial Intelligence, Red Planet, and Frequency before founding Immersyve. Scott was the host of several television shows in the NY region, including Your Internet Show and Metro Channel's Plugged In with Scott Rigby.

His interactive work can also be seen as part of the "Explore the Universe" exhibit at the Smithsonian Institute in Washington, D.C. In addition to publishing scholarly research, he co-­‐authored Glued to Games: How Video Games Draw Us In and Hold Us Spellbound, which has been highly reviewed as the first book to offer a practical understanding of player psychology and motivation that is directly related to value and sustained engagement. Scott is the developer of the “Player Experience of Need Satisfaction” (PENS) framework for understanding player psychology, widely used by studios worldwide. He has served on the faculty of the Game Developers Conference for nearly a decade, was an active consultant to the New York New Media Association, and been a contributing feature author on Gamasutra.

His work on measuring the player experience has been featured by Gamasutra, Wired, Electronic Gaming Monthly, ABC News, and Scientific American, among others.

Jason Scheckner
Jason Scheckner

HiredScore
Jason Scheckner
Jason Scheckner
VP of Sales
HiredScore

For over 15 years, Jason has led sales organizations from Fortune 500 companies to start-ups across numerous industries. Jason is a published author on sales strategies, including a co-authored book Cutting Edge Sales, and frequently speaks on building scalable sales teams, successfully selling to the F1000, and leading sales operations.

Jason is VP of Sales at HiredScore, where he leads the roll-out of AI solutions at global companies. Before HiredScore, Jason was the VP of Sales at WayUp, a recruitment marketplace focused on early careers. At WayUp, he grew sales by 540% Y-o-Y and built the sales organization from seed stage to a multi-million dollar recurring revenue.

Prior to WayUp, Jason was the VP of Sales for Haystack IQ, a knowledge discovery service for innovation and R&D professionals to search the world's patents and non-patent literature. Prior to that he was the VP of Sales at BountyJobs, a vendor management marketplace that connects the world’s top employers with the right search firms filling jobs. Following Jason’s 6 years at BountyJobs, their clients included over 30% of the Fortune 1000, earning them Inc 500 Honors three years in a row.

Jason began his career in sales at Vector Marketing and moved on to hold various Sales roles at DHL, including Global Account Executive, where he was one of the top sales representatives in the country.

Jason lives in Redding, Connecticut with his family.

Malizy Scruggs
Malizy Scruggs

The Starr Conspiracy
Malizy Scruggs
Malizy Scruggs
Media Relations Practice Leader
The Starr Conspiracy

Malizy has managed national public relations and social awareness campaigns for more than a decade. At The Starr Conspiracy, Malizy uses her B2C lens to deliver strategic media and analyst relations for the agency’s enterprise software clients.

Before joining The Starr Conspiracy, she founded and served a chief strategist of Christian Madison, a multichannel communications agency for startups, nonprofits and SMBs. Malizy devotes herself to helping brands solve seemingly complex branding and marketing challenges because she understands the ever-changing media landscape, as well as the impact of nurturing relationships with key influencers. Her work has been recognized by the Association of Marketing & Communication Professionals, AdColor® and PR News.

Malizy loves listening to NPR and enjoys giving back through the United Way of Metropolitan Dallas, Junior League of Arlington and Arlington Public Library. She is on the board of the Arlington Film Society and a past board member of the Public Relations Society of America Dallas Chapter and marketing chair of Family Wellness Dallas (an initiative of the Dallas Foundation).

Steve Smith
Steve Smith

The Starr Conspiracy
Steve Smith
Steve Smith
Partner, Chief
The Starr Conspiracy

Steve is a partner at The Starr Conspiracy and is based in San Francisco, where the company offices in the heart of South Beach. Steve’s focus is strategic consulting and account leadership, as well as writing on where the HR technology industry is headed. Since 2001, he has specialized in human resources and human capital-focused strategy, content, and consulting after nearly a decade as a newspaper journalist. He has developed messaging, positioning, brand, thought leadership, and content marketing strategy for dozens of enterprise software companies and written hundreds of white papers and research reports for HR technology clients.

Prior to The Starr Conspiracy, he worked as an employee communications consultant on Fortune 500 accounts such as FedEx and BNSF. His writing has earned awards from the International Association of Business Communicators (IABC) and the American Advertising Federation (AAF).

Tony Spangler
Tony Spangler

The Starr Conspiracy
Tony Spangler
Tony Spangler
Director of Communications
The Starr Conspiracy

Tony Spangler, APR, is director of communications and leads the agency’s public relations and analyst relations practice. Tony creates and executes PR campaigns promoting brands, amplifying key messages, and garnering game-changing earned media for clients.

Tony is a battle-tested communications leader. Previously, he served as senior vice president of corporate communications at OCG PR, where he led a team of PR professionals on B2B, B2C, and B2G campaigns, including overseeing the agency’s multicultural communications for AT&T. Prior to that, he worked in the Texas Senate as a communications director for a Texas State Senator, elevating her brand to national stature and positioning her to run for Texas governor. He’s also an award-winning journalist, having spent nearly 20 years as a government, political, and investigative reporter.

He was an Ottaway Fellowship recipient at the University of Missouri’s National Institute for Computer-assisted Reporting and was nominated for a Pulitzer Prize in the category of community journalism.

Leela Srinivasan
Leela Srinivasan

Lever
Leela Srinivasan
Leela Srinivasan
Chief Marketing Officer
Lever

Leela is chief marketing officer at Lever, where she partners with the HR and recruiting teams on employer brand and is responsible for all aspects of marketing. Previously, Leela served as VP of marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team. Prior to that, Leela spent four and a half years as a marketing director in LinkedIn's Talent Solutions business, co-founding the Talent Connect conference and the LinkedIn 100, while publishing a wealth of recruiting best practices and research content. Additionally, she worked in management consulting for Bain & Company in San Francisco and London, and has several years of experience in sales and sales management. The work of Leela and her teams has been recognized by SiriusDecisions (Influencer Program of the Year), Demand Gen/Content2Conversion (Killer Content Award), and ON24 (Most Social Webinar Award). Leela earned her MBA in general management from the Tuck School of Business at Dartmouth and her M.A. in history and English literature from the University of Edinburgh in her native Scotland.

Bret Starr
Bret Starr

The Starr Conspiracy
Bret Starr
Bret Starr
Founder and CEO
The Starr Conspiracy

Bret is founder and CEO of The Starr Conspiracy, a marketing agency that has served thousands of clients around the world since 1999. He has dedicated his career to developing brands, messages, and marketing strategies that help businesses connect with buyers on a human level. Bret is an author and a speaker, but spends most of his time researching new marketing models, strategies, and tactics, and consulting directly with clients. His agency has been the recipient of more than a dozen local, state, and national “best places to work” awards, along with numerous marketing awards. Bret lives with his wife and two children in Fort Worth, Texas.

The areas of Bret’s expertise include branding, message, advertising, public relations, mergers and acquisitions, market research, and management consulting.

Mark Stelzner
Mark Stelzner

IA-HR
Mark Stelzner
Mark Stelzner
Founder and Managing Principal
IA-HR

Mark is the founder of IA HR, applying more than 20 years of experience in the implementation of internal and external HR transformational initiatives for public and private sector clientele worldwide. Mark manages a market-leading consulting firm in support of the most complex human resource decisions in the world. Through deep and embedded partnerships with client organizations, Mark guides HR transformation by creating business cases for change, selecting sustainable third-party service providers, and supporting organizational and operational change management. By offering unbiased and candid advice to C-level leaders in nearly all geographies and vertical market segments, Mark has brought over $3.5 billion worth of value to his clients and employers. Mark is a graduate of the University of Texas at Austin and resides in San Francisco.

Marc Stewart
Marc Stewart

The Starr Conspiracy
Marc Stewart
Marc Stewart
Director of Digital Media
The Starr Conspiracy

Marc is The Starr Conspiracy’s Director of Digital Media, where he leads the Digital Unit’s technology consulting and digital advertising practices. Marc’s led digital promotion initiatives and strategies for some of the biggest players in the B2B space — showing large organizations how to eat up market share and drive demand like nobody’s business.

When he’s not helping large clients optimize their marketing and advertising tech stacks, he’s probably playing guitar (you might recognize him from a little band called Forever the Sickest Kids) or hanging out with his wife and kid in Fort Worth, Texas.

Brad Sutton
Brad Sutton

Bersin by Deloitte
Brad Sutton
Brad Sutton
Vice President, Solution Provider Services
Bersin by Deloitte

Brad Sutton leads the Solution Provider Services business for Bersin, Deloitte Consulting LLP. His team, along with Bersin analysts, help a wide variety of HR solution providers understand and leverage Bersin's research-based findings to build better products, create industry awareness, validate messaging, and have better customer conversations. Brad has 20 years of experience in the HR solutions space, in a variety of positions including leadership, global alliances, sales management, strategic account management, and enterprise sales. Brad lives in Minneapolis, Minnesota with his wife, 2 children, dog, and two chickens. His passion is sailing, hockey, and charity. Brad holds a position on the Board of Directors for Faith's Lodge and actively supports the Pinky Swear Foundation.

Beth Thornton
Beth Thornton

O.C. Tanner
Beth Thornton
Beth Thornton
Executive Vice President of Sales
O.C. Tanner

As O.C. Tanner’s Executive Vice President of Sales and Business Development, Beth Thornton knows the power of recognition firsthand. During her 21 years with the company, Beth has consulted with thousands of global companies—including Disney, FIS, U.S. Bank, and more—helping them create effective recognition strategies that drive innovation, creativity, and performance.

Beth now leads a team of 200 recognition strategists, coaching them on delivering great work for each of our clients worldwide. She encourages her team to approach every client with the same goal: understand where they are in their journey and determine how to best support them in a unique way, aligned to their culture and needs. With a belief that recognition creates powerful interactions between people, Beth has seen how recognition done right has the ability to transform teams and organizations, all while delivering tangible business results.

This year, she is proud that O.C. Tanner made number 40 on the 2015 FORTUNE 100 Best Companies to Work For® list. Beth volunteers for the Road Home and works as a cancer support mentor for those diagnosed with oral or brain cancer. A graduate of Florida State University with a degree in Communications, Beth lives in Park City, Utah with her husband and three children.

David Wilson
David Wilson

Fosway Group
David Wilson
David Wilson
CEO
Fosway Group

David is founder and CEO of Fosway Group, Europe’s No. 1 HR analyst. A major commentator on the HCM, talent, and learning technology industry, David is a strategic advisor to many major corporate and supplier organizations in the U.K. and Europe.

David personally leads Fosway’s HCM and talent research and corporate advisory agenda. He is the author of more than 150 research papers and articles on HCM, talent, and learning technology and innovation, as well as being a leading speaker at major conferences in the U.K. and Europe.

With his extensive market knowledge and detailed insight of corporate projects and experiences, David continues to influence the thinking of many of the leading companies and vendors operating in the market today.

David’s areas of expertise include HR technology and strategy, vendor solutions, market trends, industry research, and providing corporate advice.

Kristen Wright
Kristen Wright

Cielo
Kristen Wright
Kristen Wright
CMO
Cielo

As chief marketing officer, Kristen is responsible for building Cielo’s brand reputation and creating market momentum for the company across the globe. Kristen drives the firm’s global marketing vision, brand strategy, marketing programs, and communications. Kristen brings a wide variety of experience gained during her 20 years in the HR industry, and excels at pairing that expertise with a drive for innovation and continuous learning. Under her leadership, Cielo has received numerous awards for its excellence in marketing practices, including being recognized as the 2015 Business Marketing Association’s Marketer of the Year and leading the 2015 Marketing Team of the Year. Kristen earned her Bachelor of Arts degree in French and a Master of Science in Management and International Business from the University of Wisconsin-Milwaukee. She resides in Menomonee Falls, Wis., with her husband and two children.

The Awards

The sweet smell of recognition.

This year, we’re shaking things up. We’ll recognize the campaigns of the mad marketers who’ve achieved the highest level of creative excellence in HCM tech marketing. Oh, yes, they’ll have their day in the sun.

A panel of independent industry experts will evaluate each entry. The number of awards will be determined by the judges based on the caliber of the work received in each category.

Our Best in Show award will be given to the top overall creative campaigns, as voted upon by our panel. The winners’ work will be displayed in our Portfolio Hall during InfluenceHR. You won’t want to miss this.

Categories Include:

Brand

  • Best New Visual Identity
  • Best Website

Advertising

  • Best Video Ad
  • Best TV/Radio Ad
  • Best Print Ad
  • Best Direct Mail Piece

Promotion

  • Best Integrated Campaign
  • Best Advocate Campaign
  • Best Public Relations Campaign
  • Best Experimental Campaign

Submissions for the InfluenceHR 2017 Awards are now closed. While you stew with anticipation, check out our award winners.

Submit Award Application

The Location

Where the revolution begins.

Once again, we’re in the same location as the HR Technology® Conference & Exposition, but this year we’re in Vegas (baby).

The Venetian® Las Vegas

3355 S. Las Vegas Blvd.
Las Vegas, NV 89109

2017 Hotel Recommendations

Our event partners — HR Technology Conference & Exposition® and Connections Housing — offer you the lowest room rates during the event and guarantee your room. Don't wait to book your hotel room!

Due to the size and popularity of our events — rooms will fill quickly.

The Venetian® Las Vegas*

3355 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-414-1000

The Palazzo

3325 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-607-7777

The Mirage

3400 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-791-7111

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Don’t see what you’re looking for? Luckily, Las Vegas is never short on options. The hotels below are within walking distance of the event and should have a little something for everybody. Enjoy your trip!

The Bellagio

3600 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 888-987-6667

Caesars Palace

3570 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 866-227-5938

The Cosmopolitan

3708 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 702-698-7000

Wynn Las Vegas

3131 S. Las Vegas Blvd.
Las Vegas, NV 89019
Phone: 702-770-7000

The Sponsors

This is your chance. Don’t blow it.

We had a packed house last fall, and we expect the same again this year. And if the happy hour and breakfast bar don't impress you, we have a lineup that’s going to change HCM marketing forever.

We’re giving sponsors front-row access to the most distinct group of marketers in the HCM space. This year, we’re challenging the HCM marketing status quo. It’s happening.

We’ve designed multi level sponsor packages and a la carte options to give your brand maximum exposure. What are you waiting for?

Download the sponsorship kit today to better position your brand.

Download Kit

A limited number of sponsorships are available for 2017. With an expected crowd of more than 200 CEOs, CMOs, CROs, founders, investors, and entrepreneurs joining us in Las Vegas for InfluenceHR, we expect another sold-out event this year.

InfluenceHR Is The Starr Conspiracy’s Fault

We’re to blame for this mess.

You can blame The Starr Conspiracy for InfluenceHR. This year, our full-service digital agency is taking a future-looking approach at the insights, challenges, and perspectives that drive the HCM technology industry. We’ll present the most advanced and cutting-edge marketing trends, metrics, and programs industry leaders are using to capture market share and drive demand. And, this year, it’s all going down at The Venetian® Las Vegas.

HCM marketers will come as they are and leave ready to take on the world. We’re inviting you to join the movement at The Venetian® Las Vegas, Oct. 9–10, 2017.

the starr conspiracy
Join the Movement

Connect with The Starr Conspiracy on the Interwebs

You’re going to want to stay in the know.

Easter eggs. Hidden treasures. Discount alerts. All will be revealed on our social channels.

Include the hashtag #InfluenceHR on all your posts about the conference. See what happens.

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