InfluenceHR 2018: Rules of the Revolution

Are You with Us?

The time is now. The HCM marketing revolution is upon us.

But let’s not get too carried away. History shows that revolutions only work when you’ve got an insider on your team. You need to know the rules before you can break them. That’s why we’re here.

We’re here for the rebels like us. The rebels with a cause: the systematic annihilation of the “what we’ve always done” mentality. Are you with us?

Join the movement at The Venetian® Las Vegas, Sept. 10–11, 2018.

What is InfluenceHR?

InfluenceHR is an exclusive two-day event where HCM marketing innovators are presented with the most advanced marketing trends, metrics, and programs known to drive results in HCM. Immediately preceding the 2018 HR Technology® Conference & Exposition, InfluenceHR provides unparalleled access to key influencers and marketing leaders from the brands making the most noise in HCM today. The HCM revolution is here. Are you ready?


The Agenda

We listened to you.

We went all-in and let you set the agenda. Thanks to you, our 2018 sessions are chock-full of next-level strategies and execution methods that will take HCM marketing where it’s never gone before.

Gaze upon the InfluenceHR agenda below in all its majesty.

  • Monday, Sept. 10
  • Tuesday, Sept. 11

InfluenceHR is held Sept. 10–11, immediately preceding the 2018 HR Technology® Conference & Exposition. Agenda topics, speakers, and schedule are subject to change prior to the event.

12:00 PM
12:00-12:30 PM Break
Event Registration and Check-in
12:45 PM
12:45-12:55 PM
Opening Remarks from Bret Starr
1:00 PM
1:00-1:45 PM Keynote
How to Win in the Ever-Changing HR Technology Marketplace
Keynote Speaker

Josh Bersin, Industry Analyst, Founder of Bersin™ by Deloitte

In this presentation, Josh Bersin, leading industry analyst, will give attendees a sense of the major changes taking place in the HR Tech market, and give you his latest research-based information on market growth, changes, and buying trends. He will conclude with some hard-hitting advice for vendors and solution providers to help them understand how to win in this red-hot, crowded, every-changing market.

2:00 PM
Track A
2:00-2:45 PM Speaker
What High-growth Organizations Do Differently

Lance Haun, Practice Director, The Starr Conspiracy

Wendy Werve, Chief Marketing Officer, Virgin Pulse

Join Wendy Werve as she provides a unique insights and a rare peek inside the master plan for growth at one of the biggest brands in HCM.

Track B
2:00-2:45 PM Speaker
Blockchain Visions
Dave Hendricks, CEO and Founder, Vertalo, a division of SeriesX

Looking beyond the hype, we explore how the latest technology trend might impact the future of HCM, finance, and employee compensation as we know it.

3:00 PM
Track A
3:00-3:45 PM Panel
So, You want PR?

Tony Spangler, Director of Pubic Relations, The Starr Conspiracy


Andrew McIlvaine, Senior Editor, Human Resource Executive
Meghan M. Biro, Founder, TalentCulture
Lisa Holden, Senior Manager Public Relations & Communications, Entelo

Our panel of PR experts explore why it’s so damn hard to get press about your HR technology brand and what you can do to make it easier.

Track B
3:00-3:45 PM Speaker
Wag the Dog: HR Technology Investment and HR Buyer Adoption

George LaRocque, Principal Analyst & Founder, #HRWins

Join HRWins Principal Analyst and Founder George LaRocque as he reviews the most comprehensive data available on global HR technology venture capital investment for 2017 and 2018. He'll share detailed analysis on the market trends they reflect. He'll then contrast that with HR buyer-side research showing where there is alignment, and where there isn't. Be some of the first to see some of the new HRWins Global Mergers and Acquisitions Report data in this unique discussion on the state of HR tech investment.

4:00 PM
Track A
4:00-3:45 PM Panel
What Are We Doing Wrong? Why Your Leads Aren't Converting

Kevin Mangum, Partner, The Starr Conspiracy


Additional panelists to be announced!

Find out how companies are increasing their conversion rates across multiple channels and platforms.

Track B
4:00-4:45 PM Panel
Diversity and Inclusion in HCM Software

Steve Smith, Partner, The Starr Conspiracy


Stacia Sherman-Garr, Co-founder and Principal Analyst, RedThread Research
Keith Kitani, Co-founder and CEO, GuideSpark
Kate Benediktsson, Chief Marketing Officer, Waggl

From corporate crises to employee well-being, technology can be part of the problem, but it can also be the solution. Join our panel discussion for the latest insights.

5:00 PM
5:00-6:30 PM Break
Networking Happy Hour (21+)

Presented by SmartBrief

InfluenceHR is held Sept. 10–11, immediately preceding the 2018 HR Technology® Conference & Exposition. Agenda topics, speakers, and schedule are subject to change prior to the event.

8:00 AM
8:00-8:45 AM Break
Networking Breakfast Bar (21+)
9:00 AM
Track A
9:00-9:45 AM Speaker
Keeping Up With the Joneses

Kristen Wright, EVP and Chief Marketing Officer, Cielo Talent

Get the skinny on using competitor brand audits and routine pulse checks to positively impact your brand.

Track B
9:00-9:45 AM Speaker
2018 HCM Investment Trends

Andrew Arno, Director, William Blair & Company

A look at how venture capital and private equity firms are investing. What kind of M&A activity is going on. How the industry is investing in R&D. The scoop’s all here.

10:00 AM
Track A
10:00-10:45 AM Panel
#GOALS: Aligning Your Sales and Marketing Teams

2018 panelists to be announced soon!

Hear how the most progressive sales and marketing teams work together. Organizational structure, internal communications, and goal setting — it all matters.

Track B
10:00-10:45 AM Speaker
Hold onto your hats — HCM 3.0 is here

Lance Haun, Practice Director, The Starr Conspiracy


Jonathan Goodman, Director of Bay Area Operations, The Starr Conspiracy
Steve Smith, Partner, The Starr Conspiracy

The next major market cycle in HCM is forming, and we believe it’s the biggest yet. Orient yourselves and your strategy for the year to come. We promise to use terms like “AI,” “machine learning,” and “blockchain” sparingly.

11:00 AM
Track A
11:00-11:45 AM Speaker
Creating a Timeless Brand

Kevin Marasco, Chief Marketing Officer, Zenefits

Down with the cookie cutters. Learn how to develop a compelling visual strategy.

Track B
11:00-11:45 AM panel
HCM Buyers Panel

Mark Stelzner, Founder and Managing Principal, IA


Panelists to be announced soon!

Mark Stelzner moderate's a panel of senior HR decision makers as they take us through their typical evaluation and buying experience all while highlighting the things they love — and hate — about the process. Join in the fun with a live Q&A.

12:00 PM
Track A
12:00-12:45 PM Speaker
The Secret Lives of B2B Sales Prospects
Russ Heddleston, Co-founder and CEO, DocSend

When it comes to high-value deals, crucial decisions are being made without you, and there’s little time to make an impact. Join us as we present our latest research analysis and explore the key findings to increase engagement with high-value prospects.

Track B
12:00-12:45 PM panel
The Future of Integrated Talent Management

Lance Haun, Practice Director, The Starr Conspiracy


Emily He, Senior VP of Marketing, Oracle
Phil Stewart, CEO, Engage2Excel
Jason Lauritsen, Author,

A category at a crossroads. Integrated talent management is often thought of as “the old guard” — but that may be selling the platform short.


The Speakers

Innovators of the Industry.

Join the HCM innovators at InfluenceHR. 2018 speakers are currently being finalized, but it’s never too early to start planning for 2019. Do you know someone who should be on our agenda? Submit their name below.

Don’t be shy — we’re all friends here.

In the meantime, check out some of our past speakers. They're great.

Previous speakers include Dan Lyons, Thomas Middleditch, Josh Bersin, Mark Stelzner, Steve Goodman, Bret Starr, Steve Boese, Susan Strayer LaMotte, Stephanie Camp, Scott Rigby, Deborah Quazzo, and many others.

The Awards

Leaders of the new school.

This year, we’ll recognize the campaigns of the creative rebels and marketing revolutionaries who’ve achieved the highest level of creative excellence in HCM tech marketing. The time has come for your evil genius to claim its day in the sun. Show us what you’re working with.

A panel of independent industry experts outside of The Starr Conspiracy will evaluate each entry. The number of awards will be determined by the judges based on the caliber of the work received in each category.

Our Best in Show award will be given to the top overall creative campaigns, as voted upon by our panel. The awards will be displayed in our Portfolio Hall during InfluenceHR and select categories will be eligible for People’s Choice voting during the event. You won’t want to miss this.

Categories Include:


  • Best New Visual Identity
  • Best Website


  • Best Video Ad
  • Best TV/Radio Ad
  • Best Print Ad
  • Best Direct Mail Piece
  • Best Experiential Campaign


  • Best Integrated Campaign
  • Best Public Relations Campaign

Know anyone leading the way in HCM marketing who deserves some shine?

Submit Award Application
Submit Award Application

The Location

Where the movement begins.

We’re back under the beautiful and bright lights of the Las Vegas strip, immediately preceding the 2018 HR Technology® Conference & Exposition.

The Venetian® | The Palazzo® | Sands® Expo

3355 S. Las Vegas Blvd.
Las Vegas, NV 89109

Hotel Reservations

Our event partners at the HR Technology® Conference & Exposition and Connections Housing have teamed up to offer the lowest room rates possible for our guests. Due to the size and popularity of our events, rooms will fill quickly. Don’t mess around.

The Venetian® Las Vegas*

3355 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-414-1000

The Palazzo®

3325 S. Las Vegas Blvd.
Las Vegas, NV 89109
Phone: 702-607-7777


The Sponsors

Exclusive access has been granted.

InfluenceHR set record attendance again last year, and we expect the conference to grow even more in 2018. Our unique mix of industry expertise and creative ability provides rare access to key influencers, senior-level innovators, and decision-makers from across the HCM industry.

A limited number of sponsorships are available for 2018. With an expected crowd of more than 200 CEOs, CMOs, CROs, founders, investors, and entrepreneurs joining us in Las Vegas — we’re giving you exclusive front-row access to the most distinct group of marketers in the HCM space.

What are you waiting for?

About The Starr Conspiracy

Agents of the Revolution

You can thank The Starr Conspiracy for InfluenceHR. Each year, we bring our radical take on the insights, challenges, and perspectives that drive the HCM tech industry to present the most advanced marketing trends, metrics, and programs in the industry. We’re not your typical marketing and advertising agency — and we know it.

This is your chance to join the movement at The Venetian® Las Vegas, Sept. 10–11, 2018. Conformists, please stay home.

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Stay informed.

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