Digital Marketing Strategies

Moderator:

Kevin Mangum, The Starr Conspiracy

Panelist:

Kevin Mulrane, Vice President of Global Revenue Operations, Madison Logic
Account-based marketing (ABM) is an essential part of any B2B marketer’s tool set. Because buying committees are larger and more diverse than ever, transforming the formerly linear buyer’s journey to a multidirectional maze. We’ll talk about why ABM is quickly becoming a crucial marketing strategy organizations are currently adopting. You will learn how it can make your organization more successful at driving revenue.

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Digital Marketing Strategies

Account-based marketing (ABM) is an essential part of any B2B marketer’s tool set. Because buying committees are larger and more diverse than ever, transforming the formerly linear buyer’s journey to a multidirectional maze. We’ll talk about why ABM is quickly becoming a crucial marketing strategy organizations are currently adopting. You will learn how it can make your organization more successful at driving revenue.