Leveraging Modern Analysts and Influencers in the HR Technology Space
Moderator:George LaRocque, President and Principal Analyst, LaRocque Inc.
- Trish McFarlane, CEO and Principal Analyst, H3 HR Advisors
- Madeline Laurano, Co-founder, Aptitude Research Partners
- Ben Eubanks, Principal Analyst, Lighthouse Research & Advisory
Navigating the world of analysts and influencers has never been more confusing for tech vendors. The lines have blurred between analysts, influencers, consultants, advisors, and trade press. Especially in HR technology where the traditional analyst model has been disrupted. What should HR technology vendors, both emerging and established, expect from analyst and influencer relations? What are the best ways to work with new, modern analysts? What role do modern influencers and analysts play in the vendor’s larger ecosystem? Join the founding members of the HR Federation of independent analysts as they answer these questions, share insight to analyst relations efforts gone right and wrong, and give you their sense of the trends forming that will impact HR and HR technology in 2017.